Rallyverse Introduces New Enhancements To Personalize Social Media Content Discovery For Brands
January 14, 2013 -Rallyverse, a SaaS platform that helps brands discover and share relevant social media content, has introduced several major new features to its flagship product, Rallydeck, aimed to dramatically increase user engagement opportunities for its clients across their social media communities.
"We believe that as more brands accelerate their daily social media sharing, content discovery must become even more personalized and tailored to specific interests," Joe Doran, Rallyverse CEO and co-founder said. "With these capabilities, we're enhancing our clients' ability to glean insights data from the social web, and uncover the best content for them to share right now."
The new Rallyverse features include:
- Trending For You - Because marketers need to understand the topics that are popular in their social media community in real time, Rallyverse provides a personalized snapshot of the top 10 trending topics in social media based on each client's profile and objectives. Rallyverse clients can use these topics for inspiration or to quickly sort content recommendations by topic or category.
- Recommended Retweets - Since the people marketers follow on Twitter can be a great source of inspiration and conversation, Rallyverse now recommends tweets for its clients to Retweet, Reply, Favorite, or Quote directly from the Rallydeck. The recommendations are based on the relative influence of the user who posted the tweet, Rallyverse's proprietary methodology for calculating influence, and the real-time relevance of the tweet's topic.
- ICYMI (In Case You Missed It) - The half-life of a social media post can be extremely short, often limiting the impact the marketers can earn from well-crafted posts. With this in mind, the ICYMI feature recommends a user's previously published posts that are still generating significant engagement and remain relevant to real-time conversations - enabling Rallyverse clients to generate additional engagement from great content.
- Approvals - Created with its enterprise-level clients in mind, Rallyverse now gives clients the option to set up a workflow in the Rallydeck that ensures that their social media updates in Rallyverse can be approved by an administrator before they are published.
To learn more about Rallyverse's product offerings, go to http://www.rallyverse.com/howitworks.html..
To request a demo Rallyverse, go to http://www.rallyverse.com/signup.html.
Rallyverse (http://www.rallyverse.com) helps brands discover, curate and share great content in owned and paid social media. Rallyverse monitors trending conversations across the social web to discover, curate and recommend the most relevant content for brands - creating ready-to-publish status updates, tweets, and ads.
Founded in 2010, Rallyverse has experience helping clients in financial services, automotive, technology, real estate and retail. The company is based in New York City. For more information about Rallyverse's solutions for brands, visit Rallyverse.com, or send an email to firstname.lastname@example.org.