“Rallyverse gave us the tools and expertise to jump start the Li-Ning brand in the United States, giving us one of the largest & most engaged communities for a young performance athletic manufacture in less than five months.”
- Craig Heisner, VP of Marketing, Sales, & Merchandising at Digital Li-Ning

Case Study: Li-Ning USA

New World Thinkers In Social Media

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Opportunity and Objectives

Li-Ning is one of China's most beloved Olympic champions, and the company he founded in 1990 has grown to become China's fourth-largest athletic footwear brand in just over 20 years. When Li-Ning entered the US market in early 2012, they wanted to use social-media marketing to:


Using Rallyverse's marketing solutions, Li-Ning launched an integrated social-media-marketing solution that spanned owned and paid social media:


Rallyverse drove tremendous success for Li-Ning, delivering significant community growth, engagement and site traffic at costs well below industry averages:

For more information on Rallyverse's solutions for owned and paid social media, e-mail us at or request a demo by clicking the button below.