Skip to Content

Rallyverse Blog

What counts as content creation?

By , on November 20, 2014 at 5:29 pm

What counts as content creation?

Good question!

Let’s start off with what doesn’t count as content creation. Here are seven common social behaviors that DO NOT COUNT as content creation:

1)   Reposts

2)   Retweets

3)   Honestly, adding one line that says “ya” or “kewl” or “great point!” or “what a visionary” and then linking to someone else’s article does not count.

4)   Liking something on Facebook does not count.

5)   Copyediting an existing piece of work? Nope.

6)   Photoshopping your brand’s logo on something else does not count.

7)   -_-  –> doesn’t count. Okay maybe emoticons count. I’m torn on that one.

Content creation. Say it with me. Easy. Creating content? Less easy.

Content creation is all about contributing your own personal ideas, touches, drawings, words, graphics…to something that already exists, or—even better—something totally fresh. Write something that you actually think, draw something that’s never been drawn before. In a perfect, ironic world, originality would be tablestakes for content creation. Try to not use a ton of marketing/business buzzwords like tablestakes. Try to, you know, find your own voice.

Forget 140 characters, the world is your oyster. So much content that people create now is dictated by the rules of the channel. As practical as that is, it’s also reductive. People spend a lot of time thinking about what they can’t do, versus what they can. I would encourage you to think about what you want to say before how you choose to say it.

There are many perks to embarking on this journey. You get ownership over a point of view, your brand looks smart, you look smart…all of these contribute to an increase in sales and a fatty promotion or something.

That being said, feel free to repost this with your created content: “what a visionary!”).

Tags: , , , , , , , ,

Categories: Features