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Tag Archives: writing

What content (and #content) means

Content is a commodity. Or, rather, #content is a commodity. Yeah, we knew that. #Content is everywhere. Your brand needs #content. Panic! Old news. Sure, you can blame Internet piracy—the fact that just about any piece of information you could be looking for is accessible at the click of a button—and free, at that. Old […]

World, stop trying to make “Millennial” happen.

Okay, this one has been bothering me for a while. Recently, but honestly it seems like forever, there has been an influx of “Millennial”-related content being produced. They’re stupid, they’re smart, they’re different! They hate authority! They value free time! They just want to find themselves! They’re screwed! We’ve read it all. Any ounce of […]

What counts as content creation?

Good question! Let’s start off with what doesn’t count as content creation. Here are seven common social behaviors that DO NOT COUNT as content creation: 1)   Reposts 2)   Retweets 3)   Honestly, adding one line that says “ya” or “kewl” or “great point!” or “what a visionary” and then linking to someone else’s article does not […]

No one will read your white paper

Did you make a white paper? Or, should I say, did you pay an agency several (many?!) thousand dollars to concept, copywrite and produce a white paper on a very serious but also probably very niche topic on which you/your brand/your CEO is a “thought leader?” It’s okay. I get how you are feeling. Probably […]