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Tag Archives: white paper

What content (and #content) means

Content is a commodity. Or, rather, #content is a commodity. Yeah, we knew that. #Content is everywhere. Your brand needs #content. Panic! Old news. Sure, you can blame Internet piracy—the fact that just about any piece of information you could be looking for is accessible at the click of a button—and free, at that. Old […]

No one will read your white paper

Did you make a white paper? Or, should I say, did you pay an agency several (many?!) thousand dollars to concept, copywrite and produce a white paper on a very serious but also probably very niche topic on which you/your brand/your CEO is a “thought leader?” It’s okay. I get how you are feeling. Probably […]