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Tag Archives: social

Will Facebook die? (Is Facebook already dead?)

The full lifecycles of major social media platforms have yet to be realized. Sure, there have been plenty of virally successful platforms that were quickly adopted, used and then dropped (Hello Friendster). But all of these platforms are still rather nascent when you compare them to, like, the lifespans of other game-changing innovations (automobile, refrigerator, […]

World, stop trying to make “Millennial” happen.

Okay, this one has been bothering me for a while. Recently, but honestly it seems like forever, there has been an influx of “Millennial”-related content being produced. They’re stupid, they’re smart, they’re different! They hate authority! They value free time! They just want to find themselves! They’re screwed! We’ve read it all. Any ounce of […]

How to speak marketing: A very serious guide

Hang with marketing people enough, and you’ll notice that they have their own language. (It’s certainly true for the start-up world). ­This can be confusing.  However, Rallyverse is here to demystify marketing lingo into a more common lingua franca. These marketing people, after all, are worth trying to understand. Maybe. Content creation = Someone who is […]

You Can’t Have A Conversation If Someone Doesn’t Start One

In social media, as in life, you just can’t have a conversation unless someone starts it.   The conversation starter or the ice breaker in social media can come from you the brand or from your users. Either way it comes from people saying something. Stating an opinion, introducing an interesting story, or saying something […]

Why Social Is Ingrained Us: It’s The Act of Discovery, Stupid

I hear people talk about “Social” being the new thing. That prior to the advent of Facebook and Twitter, people have never before connected like this. Obviously, some of this is just hype, but it does reflect a bias in how we view new technologies. The reality is that we humans are very social creatures, […]