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Tag Archives: social network

5 reasons you should be sharing third-party content

Third-party content is by nature, not yours. You didn’t write it, and you probably can’t control it. But don’t panic, you can still capitalize off of that poor sap who decided to disseminate his content online for free. Oh wait, that’s all of us. Literally, the entire internet. Here are five “guiding principles” when getting […]

Rallyverse Roundup: The Social Network 2, Instagram Prints, Puppy Tweets

In today’s Rallyverse Roundup, we’ve got some interesting reports on early drama at Twitter headquarters, the possibility of Instagram adding a print feature, how Twitter might personalize breaking news alerts, how to receive live updates from your pet via social media, and more. This History of Twitter is The Social Network 2: Havana Nights (Photo […]

Rallyverse Roundup: Facebook and TV, Soul-Sucking Work, Best Startup Perks

Today’s Rallyverse Roundup follows up on the recent speculation about Twitter and TV with a look at Facebook’s own TV pitch, examines how Facebook marketing is helping (or hurting) businesses, shares an opinion piece from Wired on how to waste less time at work, and more. Facebook Says It’s Pretty Good at TV, Too Take […]

You Can’t Have A Conversation If Someone Doesn’t Start One

In social media, as in life, you just can’t have a conversation unless someone starts it.   The conversation starter or the ice breaker in social media can come from you the brand or from your users. Either way it comes from people saying something. Stating an opinion, introducing an interesting story, or saying something […]

Digital Wingmen: Your Brand’s Social Network

In social media marketing, one common mistake I see is active and strategic management of your brand’s network. What is a brand’s network? In my opinion, it is the network of personas (twitter accounts, FB pages, fans, followers) that is owned or operated by a brand. The big CPG companies — General Mills, Krafts, P&G, […]