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Tag Archives: social ads

Rallyverse Roundup: Millennials And Their Trust Issues

In today’s Roundup, we’re checking to see which media the kids trust these days, reading (and not buying) a counterpoint on why social media marketing doesn’t work, pouring some out for the end of an ill-fated New York Times ad product, and sharing some completely emo fake system messages. Which are also kind of funny. […]

Rallyverse Roundup: Apple, Google, Facebook, Twitter Form New Supergroup

We know you’ve been waiting all weekend for the Monday Roundup, so read on for news on why tech titans including Google, Facebook, Twitter and Apple joined forces, a primer on LinkedIn’s Showcase Pages, and helpful tips on what NOT to post to social media during the holidays. Apple, Google, Microsoft, and others launch campaign […]

GM Declares That They’re (Sort Of) Done Advertising With Facebook; Do We Believe Them?

In a charmingly timed announcement just days before Facebook’s scheduled IPO, General Motors has decided to stop buying ads on Facebook. From the Wall Street Journal: General Motors Co. plans to stop advertising on Facebook after the company’s marketing executives determined their paid ads had little impact on consumers, people familiar with the matter said, […]

‘Native Monetization’: The Content Is The Ad, And What It Means For Scale In Online Advertising

In his keynote address at the OMMA Global conference this week, Union Square Ventures’ Fred Wilson gave a talk called “The Fragmentation of Online Marketing” in which he talked about the rise of what he called “native monetization systems” in online services, meaning ads and marketing opportunities that exist largely within the borders of a single […]

In Social, The Content is the Ad

When I am surfing my favorite social networks, I am consistently amazed by how bad the ads are surrounding the social experience.  Maybe you go through banner blindness and tune them out, but being an ad guy, I notice them — and then critique them.   The biggest error I see in social advertising is […]