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Tag Archives: ROI

Rallyverse Roundup: Twitter Analytics, Breaking Bad Battle on Social Media

Hope you all had a great weekend! In today’s Rallyverse Roundup, we’re taking a look at some news on Twitter’s analytics dashboard, an infographic on social media ROI, a question of whether businesses spend too much time on Facebook, and a social media showdown over which platform Breaking Bad fans used to discuss last night’s incredible […]

Rallyverse Roundup: VIP Facebook, Content Marketing Myths

In today’s Rallyverse Roundup, we’re taking a look at some common content marketing myths, Twitter’s new “TV Trending” box, a very special VIP-only celebrity app from Facebook and of course how to measure ROI from content marketing. Twitter Is Testing Out A New ‘TV Trending’ Box At The Top Of Your Timeline (TechCrunch) Twitter is […]

Your Instincts Are Correct: Social Media Improves Sales And Brand Perception

In case you missed it, last week Ogilvy and ChatThreads released the results of a study that attempted to discern the impact of social media marketing on retail sales and brand perceptions for marketers. While many had shown that social media can be a healthy source of web traffic and engagement for marketers, the Ogilvy/ […]

How Does My Business Make Money In Social Media?

Welcome to the next phase of social media and social media marketing. If 90 percent of life is just showing up, that was the first phase of social media marketing. Businesses built Facebook pages and set up Twitter accounts. Check. The challenge for those businesses today sounds a lot more like this: “How does social […]