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Tag Archives: research

Infographic: How Do Marketers Mix Owned, Curated and Promotional Content?

How do marketers mix their owned, curated and promotional content? We looked at this topic last summer and are now circling back with fresh data from Q4 of 2014, in a handy infographic. You can download the infographic here.

【ツ】August Newsletter: Repost Research, Webinar With Scripted, ASCII Art

In case you missed it, the Rallyverse August Newsletter has great details on our research on reposting content on Twitter (spoiler alert: don’t be shy about sending that link again), our upcoming webinar with Scripted, and some fun new features in the Rallyverse editor. To read the whole newsletter, click here. To sign up for […]

Curation Report: Which Publishers And Content Types Matter Most? Our June 2014 Data

Marketers publish thousands of posts via Rallyverse every month, from hundreds of different sources, on scores of different topics. And while each marketer has their own unique strategy for creating, curating and sharing content, almost all of our clients include curated content from third-party publishers as a part of their content strategy. We were curious: […]

Your Instincts Are Correct: Social Media Improves Sales And Brand Perception

In case you missed it, last week Ogilvy and ChatThreads released the results of a study that attempted to discern the impact of social media marketing on retail sales and brand perceptions for marketers. While many had shown that social media can be a healthy source of web traffic and engagement for marketers, the Ogilvy/ […]

The Gap Between Social Analytics And Action

Susan Etlinger from the Altimeter Group has just posted a link to a new research report on the state of social media analytics, “A Framework For Social Media Analytics.” We’ve read it and would recommend it to anyone who’s interested in a deeper look at the current state of social media analytics tools. While we […]