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Tag Archives: real-time marketing

Rallyverse Roundup: The World Cup Isn’t A Popularity Contest, Soccer Typeface

We’re still reeling from last night’s USA-Portugal match and gearing up to cheer on Mexico this afternoon. In the meantime, we’ve got the most popular teams and players on social media from the World Cup, brands newsjacking the USA game (with mixed results), world leaders cheering on their teams, and a fun soccer-themed typeface. Well […]

Rallyverse Roundup: Right-Time Marketing Trumps Real-Time Marketing

Happy Monday! In today’s Roundup, we’re talking about the difference between real-time marketing and right-time marketing, applauding the IAB’s messaging on fraud in the display market, recommending that you get your smartphone out of your bedroom, and giggling the first meme to come out of Sochi. 3 Tips for Balancing Right-Time Marketing with Brand Relevancy […]

Rallyverse Roundup: Game On For The Winter Olympics

In today’s Roundup, we’re excited for the start of the Winter Olympics, and we’ve got an all-Sochi lineup for you. We’ve got a fun interactive map to explore Sochi, details on the best athlete Instagram accounts, some frightful stuff about hacking at the Games, and what might have been for the folks at Chobani (real-time-marketing-wise). […]

Rallyverse Roundup: Brands Do Real-Time At The Grammys

In today’s roundup, we’ve got all the second-screen highlights from the Grammys (congrats to Rob Thomas and Santana for their big win), Facebook’s many contributions to the English language, and an amazing collection of sports photos right ahead of the Super Bowl and the Winter Olympics. The Grammys As Seen Through the Eyes of Brand […]

Real-Time Marketing Requires Real-Time Action And Technology

The world moves fast.  Very fast.  And it is pretty accepted that how we market is changing.  Some may try to cling to world of building offers and pumping them to the four corners of the internet in the hopes of driving some traffic back to your site and, if the Gods smile upon you, […]