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Tag Archives: pinterest

Rallyverse Roundup: Your Declining Organic Reach

In today’s Roundup, we’re talking about Facebook making brands pay to play, Pinterest’s big pitch to marketers and brands, the realities of bot traffic in web advertising, and food delivery via parachute. Heres Why Nobody Likes Your Self-Promoting Facebook Page Anymore Facebook is ending the free ride, wrote Valleywags Sam Biddle in a post that […]

Rallyverse Roundup: Guess The One Social Network Women Don’t Dominate

In today’s Roundup, we’re talking about gender splits on social networks, give you the pitch for why you should overinvest in fancy content marketing before giving you the counterpoint on why lean content marketing can work for you, and finishing up with a selfie to top even Ellen’s. Women Dominate Every Social Media Network — […]

TL;DR: Five Reasons Why The Future Of Content Creation Is Short And Snackable

To GIF or not to GIF, that is the question. When we talk to marketers, one of the topics that comes up all the time is the role of long-form versus short-form content. That is, what sort of mix should a marketer seek between creating long-form content (lengthy blog posts, essays and whitepapers) and short-form content (social media posts, […]

Rallyverse Roundup: Pinterest Wins Cyber Monday, The Internet of Things in 2014

Today’s Rallyverse Roundup has some interesting stats on how Pinterest won Cyber Monday, a list of the 20 most popular brands on Twitter (including a few you definitely would not have guessed), a primer on what exactly “the internet of things” means and why 2014 might force you to know about, and, just in time […]

Rallyverse Roundup: Straight, No Gravy

OK, we’re over the first holiday hump: today, the Roundup is back to its laser-focus on content marketing and curation. Serious stuff, no gravy, no cranberry sauce. We have some tips on growing a brand’s social media reach, as well as the latest on Facebook’s news feed tweaks, the Topsy acquisition, and some insights on […]