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Tag Archives: newsjacking

How to newsjack (politely)

Something happened. Everybody’s posting about it. It’s going viral on Facebook. Even your grandma wrote a status update. Do you get involved? More importantly, should you get involved? There’s nothing wrong with newsjacking, so long as you are appropriately self-aware. And sensitive. Ask yourself these questions before you go crazy with the reposting. 1. Is […]

Rallyverse Roundup: More World Cup Marketing Stories, Because John Brooks

Have you recovered from last night’s USA-Ghana game yet? We’re not sure we have. So forgive us for another World-Cup-themed Roundup, where we’re talking World Cup newsjacking, Twitter fails, Google doodles and a fantastic World Cup selfie. As we’ve spent the past couple days talking about the World Cup pretty much non-stop around these parts, […]