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Tag Archives: Native Monetization

Working hard or hardly working? (Either way, you’re chatting)

Let’s examine the touch points an average employee engages with on a daily basis. You’ve got email (Outlook or Gmail, the classic conundrum and frequent office polarizer), you’ve got chat (Adium? Gchat?…er excuse me, “Hangouts“), and you’ve got at least five other social platforms you could choose for a more niche type of interaction outside […]

Say Hello To Converged Media, The New Paid-Earned-Owned

The folks at the Altimeter Group released their latest report on the state of social-media marketing, and the evolution of Paid, Earned and Owned Media, the combination of which they dub, “Converged Media.”  The report is well worth a read, and outlines the current organizational and product-related hurdles facing brands as they attempt to execute […]