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Tag Archives: Native advertising

How to speak marketing: A very serious guide

Hang with marketing people enough, and you’ll notice that they have their own language. (It’s certainly true for the start-up world). ­This can be confusing.  However, Rallyverse is here to demystify marketing lingo into a more common lingua franca. These marketing people, after all, are worth trying to understand. Maybe. Content creation = Someone who is […]

Rallyverse Roundup: In Which Advertising Defeats Journalism

In today’s Roundup, we’re talking about advertising’s decisive Game 6 win over journalism, sharing some tips on how to not seem defensive, checking out the state of the state on Yahoo and Tumblr, and enjoying the Game of Thrones theme being played on glassware. Andrew Sullivan on native ads: Journalism has surrendered Andrew Sullivan’s subscription-driven […]

Rallyverse Roundup: Social Helps Your SEO, Taco Bell Goes Transparent, Jerk Balloons

In today’s Roundup, we’re reminding you that being active in social media absolutely helps your SEO, discussing a recent study on the effectiveness of native advertising, applauding some transparency from Taco Bell, and stifling giggles at the idea of Jerk Balloons. 7 Legitimate Ways That Social Media Impacts SEO To understand what is popular, relevant, […]

Rallyverse’s Top 5 Social Media Posts: April 19 – April 26 2014

What was popular last week? Advertorial, bar charts, and Frozen going GTA. Oh, and us! 1  Content marketing: take your message to the people – The Guardian (blog) The Guardian (blog) Content marketing : take your message to the people The Guardian (blog) Content is being consumed on an unprecedented scale across a range of […]

Rallyverse Roundup: Advertorials, Err, I Mean, Native Advertising

In today’s Roundup, we’re hearing about the evolution of advertorial into native advertising, coming to terms with the scale of content marketing, sharing some tools to make your Instagram life easier, and marveling (and quivering) at the prospect of the dronie. Content marketing: take your message to the people – The Guardian (blog) The Guardian […]