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Tag Archives: Microsoft

Case Study: Microsoft Succeeds On LinkedIn With Rallyverse

When Microsoft wanted to reach business decision makers on LinkedIn in five markets in Europe, they turned to Rallyverse. We were able to deliver a solution that used a unique connection to LinkedIn Trending Topic data to map content recommendations to the topics that were most relevant to Microsoft’s target audiences in each of the […]

Rallyverse Roundup: Apple, Google, Facebook, Twitter Form New Supergroup

We know you’ve been waiting all weekend for the Monday Roundup, so read on for news on why tech titans including Google, Facebook, Twitter and Apple joined forces, a primer on LinkedIn’s Showcase Pages, and helpful tips on what NOT to post to social media during the holidays. Apple, Google, Microsoft, and others launch campaign […]

Rallyverse Roundup: VIP Facebook, Content Marketing Myths

In today’s Rallyverse Roundup, we’re taking a look at some common content marketing myths, Twitter’s new “TV Trending” box, a very special VIP-only celebrity app from Facebook and of course how to measure ROI from content marketing. Twitter Is Testing Out A New ‘TV Trending’ Box At The Top Of Your Timeline (TechCrunch) Twitter is […]

Facebook Opens Itself To Third-Party Tracking: Why Aren’t More Folks Tracking Owned Media?

Facebook and Microsoft made news two weeks ago by announcing that Microsoft’s Atlas ad server (which was also part of some other recent news as well) was the first third-party ad server certified to track impressions and clicks on paid media on Facebook: Advertisers who use Atlas can independently track the delivery and measure the […]