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Tag Archives: images

Social media post and native ad formats are completely different except when they’re not

Facebook. Snapchat. Twitter. Vine. Desktop. Mobile. Everything in between. Ahhhhhhh! Fear not, young content marketing grasshopper. Everyone thinks that all these different communication platforms and social networks are *so* unique and require different native ads / posts / messages for each. They’re not wrong. But, we can make it a bit easier when we think […]

What counts as content creation?

Good question! Let’s start off with what doesn’t count as content creation. Here are seven common social behaviors that DO NOT COUNT as content creation: 1)   Reposts 2)   Retweets 3)   Honestly, adding one line that says “ya” or “kewl” or “great point!” or “what a visionary” and then linking to someone else’s article does not […]

In the future, we will all communicate exclusively via crudely drawn pictograms

I have written in the past about the significance of images in today’s over-saturated media landscape. However, we content marketers must also ask ourselves—to what degree will the simplification and “picturization” (a real term?) of both content and human interaction continue? Let’s think about this. When was that last time someone under thirty left a voicemail?  You […]

Rallyverse Roundup: The Science Of Selfies

In today’s Roundup, we’ve got a retrospective to explain the history of selfies, some interesting news from the folks at Getty Images, a reminder that marketing is all about addressing basic human needs, and a pelican with a GoPro (what else?). Enjoy. The Science of Selfies: How Pictures Help Us Claim Our Identity – NBCNews.com […]

Big Picture Thinking: If You’re Not Using Images On Twitter, It’s Time To Start

Have you downloaded the new Twitter app for IOS and Android? Or just visited Twitter.com this morning? If so, you’ve noticed a pretty significant change: images just got a lot bigger in your stream. (Note: image not drawn to scale unless you have a super-giant phone.) The reason? Is it be that Twitter wants to […]