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Tag Archives: Content

Do you have a Complete Content Marketing Platform?

Do you have a Complete Content Marketing Platform? You need one for your business.  Odds are you probably have a content marketing platform for your business but is not a Complete Content Marketing Platform.  We think you should have a complete one so you can do all your content related tasks in one place with […]

15 Capabilities you need in a Complete Content Marketing Platform

You probably have a content marketing platform for your business but is it a Complete Content Marketing Platform?  We think you should have a complete one so you can do all your content related tasks in one place. So What’s in a Complete Content Marketing Platform?  Here is our list of the 15 capabilities you need […]

Social media post and native ad formats are completely different except when they’re not

Facebook. Snapchat. Twitter. Vine. Desktop. Mobile. Everything in between. Ahhhhhhh! Fear not, young content marketing grasshopper. Everyone thinks that all these different communication platforms and social networks are *so* unique and require different native ads / posts / messages for each. They’re not wrong. But, we can make it a bit easier when we think […]

Let’s talk about: Snapchat.

Did you hear? Snapchat has a new feature. It’s called Discover. And, everybody’s talking about it. By now, you probably already know that Discover boasts a separate screen (just swipe) featuring a paneled wall of participating media outlets—also known as brands. From ESPN to VICE to Cosmopolitan to National Geographic, there’s something for everyone who reads those selected media outlets […]

What content (and #content) means

Content is a commodity. Or, rather, #content is a commodity. Yeah, we knew that. #Content is everywhere. Your brand needs #content. Panic! Old news. Sure, you can blame Internet piracy—the fact that just about any piece of information you could be looking for is accessible at the click of a button—and free, at that. Old […]