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Tag Archives: buzzword

No one will read your white paper

Did you make a white paper? Or, should I say, did you pay an agency several (many?!) thousand dollars to concept, copywrite and produce a white paper on a very serious but also probably very niche topic on which you/your brand/your CEO is a “thought leader?” It’s okay. I get how you are feeling. Probably […]

Rallyverse Roundup: Selfie Olympics, Vine on the Web and 2014 Buzzword Bingo

In today’s Roundup, check out these highlights from the Selfie Olympics (which are better than your cynical soul will believe), lots of great updates from Vine to bring six-second looping videos to your big monitor, the 2014 edition of Buzzword Bingo from Digiday, and a reminder that the best sales pitches actually remember to ask […]