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Tag Archives: B2B Marketing

B2B content marketing: 3 things you need to know about top tactics, goals, and tools

The team at Starfleet Media just released a deep dive into B2B content marketing, and revealed the most popular tools and channels used by B2B marketers: B2B Content Marketing: Top Tactics, Goals, and Tools via MarketingProfs Daily: Content, image via Starfleet Media The report is definitely worth a deeper read; here are 3 highlights: 1.  ROI […]

Rallyverse Roundup: B2B marketing, content & commerce, Amazon reviews, and candy

Today, we look at B2B and commerce site’s relationship with content marketing, read about the life of an Amazon super-reviewer, and for those of you who did not eat all their candy already (like Rallybot) some creative ideas for your sugary loot. Marketers Are Putting Their Money and Confidence in Social Media Business to business […]

Rallyverse Roundup: Pinterest in Ad Business

In today’s Rallyverse Roundup, we’re reading about some cool LinkedIn updates, speculation about Pinterest’s future in the ad business, and rumors about a forthcoming IPO for Twitter. LinkedIn now lets users comment, ‘like’ and mention other people at the bottom of Influencer posts (The Next Web) LinkedIn is raising the profile of its Influencer initiative […]