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Tag Archives: Agencies

How to speak marketing: A very serious guide

Hang with marketing people enough, and you’ll notice that they have their own language. (It’s certainly true for the start-up world). ­This can be confusing.  However, Rallyverse is here to demystify marketing lingo into a more common lingua franca. These marketing people, after all, are worth trying to understand. Maybe. Content creation = Someone who is […]

No one will read your white paper

Did you make a white paper? Or, should I say, did you pay an agency several (many?!) thousand dollars to concept, copywrite and produce a white paper on a very serious but also probably very niche topic on which you/your brand/your CEO is a “thought leader?” It’s okay. I get how you are feeling. Probably […]

Rallyverse Roundup: Ad Tech Confessions, Rebranding Net Neutrality, Drone Bottle Service

In today’s Roundup, we’ve got a new True Confession from Digiday, John Oliver renames net neutrality, Facebook updates the News Feed (comma again), a new Google ad, and robots serving drinks. We always dig the Digiday Confessions, and this one, covering ad operations, is an especially good one, specifically for the career advice involved: “In […]

Rallyverse Roundup: These Brands Will Be Begging Your Forgiveness

In today’s Roundup, we’re wondering if it makes sense for brands to spend so much time apologizing on social media, offering a counterpoint on the general panic about Facebook squeezing our organic reach, talking culture clashes between agencies and journalists, and giving you a sneak preview of a super cool transit hub concept in Queens. […]

Rallyverse Roundup: Your Customers Don’t Just Visit Your Web Site

In today’s Roundup, we’re talking about to think about a distributed social and content strategy (since you really can’t expect folks to find you only on your very own dotcom), how the marketing team needs to think about partnering with the sales organization, how PR shops are starting to dig into Big data resources at […]