Skip to Content

Tag Archives: Ad Tech

Rallyverse Roundup: We Think You Should Date-Stamp Your Blog

In today’s Roundup, we’re arguing that you should definitely date-stamp your blog posts (even if the content is intended to be evergreen), the pitch for how your Google Plus activity can give your SEO a big boost, the upcoming Ad Tech/ Marketing Tech convergence, and a really fun infographic on storytelling tropes. Should You Date-Stamp […]

Rallyverse Roundup: Pinterest Wins Cyber Monday, The Internet of Things in 2014

Today’s Rallyverse Roundup has some interesting stats on how Pinterest won Cyber Monday, a list of the 20 most popular brands on Twitter (including a few you definitely would not have guessed), a primer on what exactly “the internet of things” means and why 2014 might force you to know about, and, just in time […]

Facebook Opens Itself To Third-Party Tracking: Why Aren’t More Folks Tracking Owned Media?

Facebook and Microsoft made news two weeks ago by announcing that Microsoft’s Atlas ad server (which was also part of some other recent news as well) was the first third-party ad server certified to track impressions and clicks on paid media on Facebook: Advertisers who use Atlas can independently track the delivery and measure the […]