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Rallyverse Roundup: Your Social Referrals Are Mostly Mobile Already

By , on February 25, 2014 at 10:28 am

In today’s Roundup, we’re noting that over half of referrals from Facebook to publishers are coming via mobile, give you a sneak preview of the next generation of Hot Or Not, share an infographic with juicy details on content marketing spending and projections, and give you a tour of New York City’s neighborhoods as corporate logos.

Facebook announced last October that the social network’s average referral traffic to media sites increased 170% in 2013. Now, we’re seeing mobile play an even larger role for publishers’ overall traffic More than half of Facebook’s referral traffic to media sites in January 2014 came from mobile, according to a recent report from Shareaholic . Overall, 16.2% of site referrals came from Facebook. See also: 8 Tech Companies That May Go Public in 2014 The following chart, created by Statista , tracks the increase of Facebook referral traffic (mobile and non-mobile) since September 2012. The publishers in question reach 250 million unique visitors per month. Read more… More about Media , Facebook , Traffic , Social Media , and Chart Of The Day
Social Media
Feb 25, 7:16 AM

In case you needed more evidence that social is mobile and vice versa, it looks like 51% of Facebook Referrals for Publishers Come From Mobile devices. The lesson here? Keep it short, keep it visual, and assume that your content is getting consumed on a tiny little screen.

The more people who talk to you because they like your selfie, the better your popularity ranking. It’s high school all over gain. Facefeed, which launched yesterday for iOS , is a sort of combination of Tinder and ChatRoulette , but with an added ranking system that makes it oddly mean. It’s a simple idea–you take a selfie and look at other people’s selfies and choose to talk to them based on said selfie, if you want–but the more people choose to chat with you, the higher your ranking gets. And the ranking is right up front. Best selfie wins! Worst selfie cries. Read Full Story
Feb 24, 8:15 PM

It’s really tough not to see an app that lets you rate (and be rated) based purely on looks without thinking of the f*ckability indexes in Super Sad True Love Story. As with all good satire, it’s funny because it’s true.

So, what can we expect from content marketing in 2014?. Here are some of the trends the graphic predicts:. There will be more corporate blogs: Almost 80 percent (79 percent) of B2B marketers believe blogs are the most effective marketing tactic. Social media will remain a top priority: Eighty-seven percent of companies engage with their audiences on social media, and in 2013, 88 percent of B2C companies and 87 percent of B2B companies used social media (not including blogs) to connect with customers. Analytics will become increasingly important: The more content organizations produce, the more they will need to track traffic and conversion rates. Take a look at the full graphic for more:.
Feb 25, 9:57 AM

Oh, you knew a lot of this already, but content marketing is going to be a big part of marketing budgets in 2014. As in, 82 percent of marketers are going to spend more on content marketing in 2014 than they did in 2013. And they’re going to focus on social media, web site content and blogs. So. Get to it.

Graphic designer James Taylor recently captured the city’s corporate occupation by reimagining the names of Manhattan neighborhoods in the style of large national retailers’ logos, including Bank of America, Staples, and, of course, Dunkin’ Donuts. The Massachusetts-based coffee chain is the largest retailer in New York City with a staggering 515 stores. The series, titled “City in Chains,” is a bit sinister as it seamlessly rebrands some of the city’s favorite neighborhoods into mirrors of corporate America. “The project itself was born out of my increasing frustration and disillusionment with the deteriorating state of Manhattans retail landscape,” Taylor told Huff Post. “Ive only lived in New York for seven years, but in that relatively short time Ive seen this aspect of the city change dramatically, often at the expense of variety, diversity and quality.”. It’s not all bad news, though. According to the most recent State of the Chains report, while the number of chains stores may have experienced a net growth in 2013, the rate of expansion actually slowed compared to previous years — except in Brooklyn, where chains’ presence rose 2.8 percent. Kommersant Photo via Getty Images. Get top stories and blogs posts emailed to you each day. Use this form to alert a HuffPost editor about a factual or typographical error in this story.
Feb 25, 10:01 AM

But they forgot our imaginary NOMAD neighborhood! The Rallybot will not be pleased.

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