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Rallyverse Roundup: What Are Your Content Marketing Goals?

By , on March 4, 2014 at 11:56 am

In today’s Roundup, we’re talking content marketing goals, reminding you that TV is still kind of a big deal, sharing some details on how content marketing is changing, and finally celebrating the launch of World Cup shirts with pictures of dogs in their nation’s soccer kits. Of course.

In branding, nothing happens in a vacuum. You can spend 4 million dollars on an ad, but that wont buy you the brand you want. A good branding strategy is comprehensive and multi-faceted; it leverages the complementary strengths of different marketing…
Top News
Mar 4, 8:05 AM

These 5 Business Goals of Content Marketing are solid, but needed more calls to action. Sure, we appreciate that content marketing helps with brand awareness and other top-of-the-funnel activities, but can’t there also be room for bottom-of-the-funnel conversion activities as well?

As the upfronts approach and the NewFronts try again to imitate them, expect to hear a lot about the twilight of traditional television with the rise of digital video. But dont believe it. A new study from Nielsen reveals the depth and breadth of…
Marketing & Advertising
Mar 4, 8:05 AM

I mean, I probably would believe that TV was really big, but point taken. So how big? How about $74 billion with a B in TV ad revenue this year, compared to $3.5 billion in online video ads. Oh, and a whopping 283 million Americans watch TV every month. Makes you wonder what those other folks do with their free time.

How Content Marketing Is Changing & What We Can Do to Be Ready Search Engine Watch We are on the cusp of a new content phase. As digital marketers, we should be aware of what is coming. Much of the evolution is occurring first in B2B marketing, but I believe this foreshadows a change that is coming for all digital marketers. Content …
Mar 4, 7:44 AM

How is content marketing changing? As you might imagine a keywords-only strategy isn’t quite enough. But we’d actually argue that the future outlined in this piece (where “measurement” is the next big objective for most marketers) feels a little behind reality. Or maybe we need to readjust our sense of reality?

The more representative dogs from every country photographed wearing the uniform of their football national team for Life on White . Share this post if you like it:.
Mar 4, 10:46 AM

How about a series of photos of dog breeds tied to particular nation photoshopped into their nation’s 2014 World Cup jersey? Sure.

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