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Rallyverse Roundup: VIP Facebook, Content Marketing Myths

By , on August 14, 2013 at 12:14 pm

In today’s Rallyverse Roundup, we’re taking a look at some common content marketing myths, Twitter’s new “TV Trending” box, a very special VIP-only celebrity app from Facebook and of course how to measure ROI from content marketing.

Twitter Is Testing Out A New ‘TV Trending’ Box At The Top Of Your Timeline (TechCrunch)

Twitter is betting big on TV, both as a source of traffic and as a potential source of lucrative advertising revenue. We think this is a very good thing for us and the industry.  The company is testing new ways of bringing even more TV content — and traffic — to its platform. In the latest move, the company appears to be is testing out a new feature where links to popular TV shows appear as Twitter cards at the top of your Timeline, complete with related Tweet data and show information.

How to Show ROI of Content and Inbound Marketing to Your CEO (ClickZ)

One of the biggest objections I hear regarding adopting an inbound marketing strategy is the belief that you cannot easily prove the ROI of activities like blogging, social media, content creation, etc. For CEOs who are driven by hard numbers, this can make adopting an inbound marketing strategy quite difficult. The reality is that it is actually fairly easy to show the exact ROI of your inbound marketing activities and how each individual activity affects your bottom line.  Oh by the way – it Content Marketing works!

Fame On: Facebook Testing VIP-Only App (AllThingsD)

Facebook is working on a new app you can’t use — unless you’re a celebrity. The VIP app, which sources say that Facebook is currently testing with a small group of famous people, essentially lets celebs (or their handlers) easily monitor Facebook fan chatter about themselves from a mobile device. From there, stars can quickly respond to fans on the fly, and can become a part of the conversation.

6 Content Marketing Myths Debunked (Search Engine Journal)

Content marketing has been all the rage this year. Some see it as a new way to market. Maybe it is to them, but content has been a key piece of marketing for as long as I’ve been in the business. There have been dozens, no, hundreds of articles with tips and tricks for how to manage content marketing. Many of them are in agreement, but we even see conflicting advice between different articles and blog posts.

Windows 8.1 will start rolling out to users on October 18 (The Next Web)

The update to Microsoft’s Windows 8 operating system that will do things like add a Start button (of sorts) back onto the platform will start rolling out in New Zealand from midnight on October 18, the company has confirmed. However, it won’t just be New Zealand’s residents that will be able to download it from then, as Microsoft said it would also start rolling out globally. It will also come pre-installed on new devices bought after this date.

 

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