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Rallyverse Roundup: Now There Are Lots Of Sites Doing The Upworthy Thing

By , on February 26, 2014 at 10:45 am

In today’s Roundup, we’re sharing details on the rise of the Upworthy-clones, pointing you to a great tour of content marketing options on LinkedIn (including a plug for the good folks at SlideShare), agreeing with some pragmatic methods for finding new followers on Twitter, and wondering if apps are making us into sociopaths.

Like it or not, viral publisher Upworthy has had a huge influence on the world of online publishing. Spotting that growth, a huge range of copycat sites have emerged attempting to mimic its strategy to build audiences of their own. The post The rise of the Upworthy-clone economy appeared first on Digiday .
Digiday
Feb 26, 12:05 AM

We Thought Upworthy’s popularity was the worst-case scenario. But then we saw this tearjerking list of Upworthy clones. That is,┬áthe success of Upworthy has led to an Upworthy-clone gold rush of inspirational, click-baity headlines from the likes of Distractify, Viralnova, LiftBump, Faithit, ViralNovelty and ViralForest. Update your bookmarks!

Are you using LinkedIn as part of your content marketing strategy? You absolutely should be. In fact, according to a recent survey, LinkedIn is the only platform the majority of B2B marketers consider to be effective for content marketing. As the worlds largest professional network, LinkedIn is a powerful publishing platform. We help marketers directly engage LinkedIn members with content and experiences that are professionally relevant. Think of it as publishing with a purpose. On LinkedIn, you have the opportunity to build relationships with your targets by using accurate targeting to share relevant content. LinkedIn provides the following solutions for delivering []
Marketing Solutions Blog
Feb 25, 12:44 AM

We are big believers in LinkedIn Content Marketing (and you should be too); click through for a very solid overview of content marketing options across LinkedIn properties and platforms. Delivered, of course, in Slideshow format.

Just like you, I read all of those blog posts about how to get more Twitter followers. And while these articles all contain great, actionable advice, I definitely acquired a lot of my Twitter followers by accident. Seriously. So without further ado, let me share with you how I accidentally started acquiring Twitter followers, and how [] Author information Mandy Kilinskis Mandy Kilinskis is a content developer for Quality Logo Products, a leading distributor of promotional merchandise. Shes responsible for writing snappy product descriptions and killer articles for their company blog. Feel free to say hi over @qualitylogo or @imamandajulius shell reply either way. Twitter The post Oops! 7 Ways I Accidentally Got More Twitter Followers (and how you can too) by @qualitylogo appeared first on Search Engine Journal .
Search Engine Journal
Feb 24, 10:13 PM

We liked this list of Twitter tips because they weren’t actually too spammy or fake. Yes, using hashtags, mentioning other users and talking about relevant things (and doing it on a consistent basis) will start conversations and help interested users to find you.

We’re observing the emergence of tech that doesn’t just augment our intellect and lives, but is now beginning to automate and outsource our humanity. I talked to the makers of BroApp, which sends automated daily text messages to your significant other (“seamless relationship outsourcing”). Shared with permission here is the app makers’ rationale, which I believe goes beyond just this one app — and captures widely held convictions in the tech community we need to pay attention to.
Wired Top Stories
Feb 26, 6:30 AM

The headline is a little click-baity, but the point is taken. That is, should every aspect of our lives be automated. Does the world really need an app that sends texts to a significant other? Things like that always feel like the delusional fantasies of young people who imagine that they’re a lot busier/ more important than they actually are. We can assure: your time is not that valuable. You have 30 seconds for a text if it means anything to you at all.

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Categories: Rallyverse Roundup