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Rallyverse Roundup: Twitter IPO (Finally), Instagram Ads, Big Data Frenzy

By , on October 4, 2013 at 11:59 am

Today’s Rallyverse Roundup focuses on yesterday’s big news involving the Twitter IPO, as well as news that flew under the radar regarding ads on Instagram. For you science nerds out there, don’t miss Wired’s great read on the complicated world of big data. Enjoy the weekend!

Not even a government shutdown could stop Twitter from its appointed public offering.
AllThingsD » Media
Oct 3, 5:15 PM

 

In the filing, Twitter said it had 215 million active users, or those that use the service at least once a month, sending out 500 million tweets daily. It said in December that it had 200 million. As of midyear, Twitter said it had $164.4 million in cash or cash equivalents.

Instagram just made it official: ads are about to hit the social photo-sharing platform. “In the next couple months, you may begin seeing an occasional ad in your Instagram feed if you’re in the United States,” the company said in a blog post today. “Seeing photos and videos from brands you don’t follow will be new, so we’ll start slow. We’ll focus on delivering a small number of beautiful, high-quality photos and videos from a handful of brands that are already great members of the Instagram community.” Taking a page from its corporate owner, Facebook, users will have the option to hide ads that are irrelevant and provide feedback as to why the ad didn’t work. Instagram added that it wants ads to be “enjoyable and creative in much the same way you see engaging, high-quality ads when you flip through your favorite magazine.” About a month ago, the Wall Street Journal reported that advertising was in the works at Instagram, an effort being led by director of business operations Emily White. It remains to be seen how well users tolerate ads on what had been a mostly brand-free platform, there’s little doubt that advertiser interest for social and mobile media is surging. Per eMarketer, advertisers will spend $9.52 billion on social network ads globally this year, up 30.5 percent versus 2012. The researcher also sees mobile ad spending jumping 89 percent to $8.8 billion in 2013. The Instagram announcement comes on the same day that Twitter is expected to make its IPO filing public.
Technology
Oct 3, 4:39 PM

 

Taking a page from its corporate owner, Facebook, users will have the option to hide ads that are irrelevant and provide feedback as to why the ad didn’t work.

 

Here’s how it works: you need to select the app you would like to add from the Home settings menu and log in with your credentials. From there you can effectively use the apps as if they were within Facebook itself.

Twitter released its S-1 document on Thursday, giving potential investors and members of the media their first look at the numbers behind the popular micro-blogging site As journalists and potential investors flock toward the company’s user figures and reported revenues, it’s easy to overlook another aspect of the S-1 which may pose some food for thought: Twitter’s self-identified risk factors See also: Twitter IPO: Who Gets Rich? For Twitter, the biggest risk to the company’s longterm viability seems to be the potential loss of user retention. Twitter has seen substantial user growth over the past few years, going from 167 million monthly actives last September to 218 million at the time of the filing, a growth of more than 30% in the past year. But the fear is that this growth will start to slow, ultimately leading to a plateau Read more… More about Facebook , Twitter , Instagram , Twitter Ipo , and S 1
Mashable
Oct 3, 7:28 PM

 

For Twitter, the biggest risk to the company’s longterm viability seems to be the potential loss of user retention. Twitter has seen substantial user growth over the past few years.

As science dives into an ocean of data, the demands of large-scale interdisciplinary collaborations are growing increasingly acute.
Wired Top Stories
Oct 3, 9:30 AM

 

Much of the recent data frenzy — from the physical and life sciences to the user-generated content aggregated by Google, Facebook and Twitter — has come in the form of largely unstructured streams of digital potpourri.

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