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Rallyverse Roundup: Twitter Bots, Boosting Your Email List

By , on September 6, 2013 at 11:43 am

In today’s Rallyverse Roundup, we’re running through reasons why a Twitter bot but may be more influential than you, how to (ethically) boost your email subscriber numbers, and why PR people are so misunderstood. Enjoy your weekend!

Why My Twitter Bot Is More Influential Than You (BuzzFeed)

Despite the efforts of companies like Klout and Twitalyzer, the industry that’s appeared around “influence” measurement best resembles the early days of search engine optimization. It’s full of tricks, games, and shady third parties trying to game the system to make a quick buck. Anyone with a few hours to spare can create a Twitter bot that not only appears human, but that, according to the best tools we have right now, is a more influential entity than actual people.

Growing your mailing list: 10 ethical ways to boost your subscriber numbers (The Next Web)

Growing your email list is probably one of the hardest things to do when starting up an email marketing campaign. So, here are some easy to follow, ethical tips from email experts namely Charlotte Sumner (Head of Email, Pancentric Digital), Amy Birch (Marketing Assitant, Wired Marketing) and Jason Almolla (Marketing Executive, Digital Round)

15 Brands Kicking Butt on Vine (Mashable)

Despite Instagram’s massive following and its new video feature, many brands have committed to Vine. It’s entirely probable that the platform’s strict brevity is part and parcel of its widespread appeal. Vine has revolutionized the way brands connect with their audiences, allowing them to talk directly to the people who matter most. Some brands get it right. Some brands don’t. Here are 15 brands creating skillful, creative Vine videos that make a statement.

I’m Feeling Native – Now What? (MediaPost)

Everyone is talking about native advertising these days, yet a real definition has not been determined. As such, it’s up to each content publisher to define how they plan to execute a native approach that works best for their audience.  “Native” isn’t a 180 from our current advertising methods, but merely a rethink on how we grow our consumer/ brand relationship.

10 misconceptions about PR (PR Daily)

Everyone has an idea of what public relations is all about, whether from TV and movies or just assumptions based on seeing a PR guy on a televised press conference “spin” a story. Once you’ve worked in the field, though, it becomes clear that most depictions are inaccurate.

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