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Rallyverse Roundup: TV-Powered Twitter, 6.8 Billion Mobile Connections

By , on October 7, 2013 at 12:06 pm

Today’s Rallyverse Roundup includes some thoughts from PR Daily on Facebook pictures, brands, and engagement; an in-depth look from Fast Company at the deepening relationship between television and Twitter; and a study that reveals by the end of 2013, there will be just as many mobile connections as there are people living on Earth today. Whoa.

A research project examined images featuring people, no people, and portions of people. The results will probably surprise you.
PR Daily News Feed
Oct 7, 7:00 AM

Brand images without people would be associated with greater engagement than those images including people. The hypothesis is based on our anecdotal observations that when a Facebook user encounters a brand image of a product, lifestyle, or landscape without a person shown, the user is better able to project themselves into the image and therefore more likely to “like,” share, or comment on the image.

“So, where are we on getting Spader?” Fred Graver, Twitter’s head of TV, is hunkered down in a cramped conference room in the company’s New York office with a tiny team of two. Outside, sales and marketing staffers gear up for a Summer Friday confab, but Graver isn’t thinking about margaritas. He’s thinking about how to nab James Spader. The actor is returning to television this fall as a creepy criminal mastermind in a highly anticipated show called The Blacklist. Graver wants Spader on Twitter posting behind–the–scenes photos from the set, live–tweeting episodes, conversing with fans––and hell, maybe even tweeting creepy criminal–mastermindy things. That would be just fine. Graver’s goal is clear: Make sure that all the people who enjoy television take to Twitter to enjoy it even more. When viewers watch TV––their smartphone or tablet at their side––using Twitter to chat with their virtual friends about a program, it creates “the world’s biggest couch,” he says. And who better to have gossiping on the sofa with you than the star of the show? Read Full Story
Fast Company
Oct 7, 6:00 AM

The company aspires to be the solution to one of the gnarliest challenges in the modern media business–and in the process open up a spigot of revenue that would help justify Twitter’s reported $10 billion valuation. Twitter is convincing advertisers that it is the place to target and reach a passionate audience, whether for a TV show or a branded product.

The International Telecommunication Union (ITU), the UN agency that oversees IT and communications development, today released its latest annual report charting how well we are doing as a planet in getting everyone connected. Mobile is the topline success story: the ITU projects that by the end of this year, there will be 6.8 billion mobile connections, equal to the number of people living on earth today. Overall, there are 2.7 billion people online, using either a fixed or mobile connection.
TechCrunch
Oct 7, 8:42 AM

The ITU projects that by the end of this year, there will be 6.8 billion mobile connections, equal to the number of people living on earth today. Overall, there are 2.7 billion people online, using either a fixed or mobile connection.

Have you leveraged the power of Facebook to sell your products and services? Or maybe you’ve wondered if you should start a store on Facebook… Many businesses are using Facebook to sell. Check out these three ways your business can leverage a Facebook page to sell products and make it easier for your customers to […]
Social Media Examiner
Oct 7, 6:00 AM

Check out these three ways your business can leverage a Facebook page to sell products and make it easier for your customers to buy from you.

Twitter recently filed for a $1 billion IPO , and in doing so revealed that the site had 218.3 million monthly active users in its second quarter But who precisely are those users? And what are they doing on the microblogging network? SEE ALSO: More Sunday Comics In this Sunday comic, Nitrozac and Snaggy of The Joy of Tech take a stab at breaking down the millions of people who tweet — and, as it turns out, a lot of users are just spambots and parents spying on their kids. Comic illustration provided by The Joy of Tech . Published with permission; all rights reserved. Read more… More about Twitter , Comic , Comics , Humor , and Joy Of Tech
Mashable
Oct 6, 2:28 PM

In this Sunday comic, Nitrozac and Snaggy of The Joy of Tech take a stab at breaking down the millions of people who tweet — and, as it turns out, a lot of users are just spambots and parents spying on their kids.

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