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Rallyverse Roundup: The World Cup Isn’t A Popularity Contest, Soccer Typeface

By , on June 23, 2014 at 12:06 pm

We’re still reeling from last night’s USA-Portugal match and gearing up to cheer on Mexico this afternoon. In the meantime, we’ve got the most popular teams and players on social media from the World Cup, brands newsjacking the USA game (with mixed results), world leaders cheering on their teams, and a fun soccer-themed typeface.

Well then the World Cup is obviously not a popularity contest: Rooney, Ronaldo world’s most talked about in World Cup. (Mic drop.)

Brazil, Argentina, England – which are the most talked about World Cup football teams on social media? A social media analysis tool has found that Brazil is the most talked about team, while England’s Wayne Rooney and Portugal’s Cristiano Ronaldo are the world’s most talked about players. The analysis counducted by SAP Social Media Analytics by NetBase also showed that social media users in the …

Look, it isn’t like we haven’t been newsjacking, but you can do it in a way that isn’t all about you and still rationalize what you’re doing. That is, I don’t think the guys who just played 95 minutes in the heat were thinking they should share cookies at the end of the match.

We may call it soccer, but the United States appears to finally be falling for the world’s most popular sport. Yesterday’s U.S.-Portugal game was a rollercoaster ride for fans, with an early deficit erased and then followed by a thrilling go-ahead goal, only to have a gut punch in the final minute with an equalizer by Portugal. Brands came along for the ride. The post Brands, often awkwardly, got in on U.S. World Cup fever appeared first on Digiday .

World leaders support their teams, and it’s just as endearing as you’d expect. (Go Colombia.)

Share. Letters for publication should be sent to: If you need help using the site: Call the main Guardian and Observer switchboard:. King Philippe of Belgium smiles for a selfie with members of the Belgian team after their match with Russia in Rio. Photograph: Benoit Doppagne/Belga/DPA. Queen Maxima and King Willem-Alexander of the Netherlands celebrate their team’s victory with fans after the match between Australia and Netherlands in Porto Alegre. Photograph: Dean Mouhtaropoulos/Getty Images. Colombia’s President and presidential candidate Juan Manuel Santos, centre, celebrates his team’s win over Greece, in Bogota. Photograph: Jaime Saldarriaga/Reuters. Iranian President Hassan Rouhani watches Iran v Nigeria on television. US Vice President Joe Biden, third left, at the match between Ghana and the US in Natal.

Soccer-themed typeface? Soccer-themed typeface.

. In this awesome football-inspired alphabet created by Spain-based illustrator and graphic designer Gustavo Berocan Veiga, all the letters from A to Z and numbers from 0-9 are illustrated in the form of figures depicting football players, moves and techniques, and player positions. Artist Gustavo Berocan Veiga .

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