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Rallyverse Roundup: The Real You, Rethinking Twitter

By , on August 21, 2013 at 12:11 pm

In today’s Rallyverse Roundup, we’re taking a look at why you are what you read, how many Tweets are appropriate for one day, the best (and worst) ways to influence local SEO rankings, and more.

How content marketing uncovers the real you and why you are what you read (The Guardian)

It may come as some surprise to learn that every brand in the world is deeply interested in you. Indeed, brands today are as much in the game of learning about you as they are about selling to you. They call it ‘customer insight’ and for brands it’s a wonderful thing: it means they can make their marketing message more relevant, more effective and, in turn, increase sales.

Rethinking Twitter Best Practices: Number of Daily Tweets (Social Media Today)

Do you pay any attention to the continuous flood of Tweets that fill your stream from the hundreds or thousands of people, businesses and brands you follow? I don’t want to offend anyone, but if you’re like me, you probably don’t. The simple solution to more effectively absorb content on Twitter is of course to create lists, or search streams in a service such as Tweetdeck.

SHIFT launches Media Analyzer to help brands track and improve ad performance (PandoDaily)

The goal of any marketing campaign should be to drive the maximum return on investment. Easier said than done. Marketers are constantly looking to better understand ad performance and what contributes to, or detracts from campaign effectiveness. But until recently, accessing such information, let alone finding it in a format that was easily interpreted, was a hit or miss proposition.

Best & Worst Ways To Influence Local SEO Rankings (Search Engine Land)

The vast majority of local businesses out there – even those heavily invested in digital and mobile marketing – are constantly looking for insights on how they can improve their placements in Google’s search engine results. While there’s plenty of advice available on specific tactics ranging from leveraging keywords and linking to boosting reviews and Facebook likes, most business owners struggle with how to prioritize their local marketing budgets to improve their rankings, while avoiding unintentional negative hits to their search visibility.

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