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Rallyverse Roundup: The 1% Rule, Negative Comments, Tweeting and TV

By , on August 6, 2013 at 11:00 am

In today’s Rallyverse Roundup there’s insight on how to convert content consumers into creators, how Tweets affect TV ratings, how to strategically handle negative comments, and more.

Crushing the “1% rule”: How to convert content consumers into creators (GigaOM)

One of the more persistent topics of debate for content sites is how we define creators versus consumers. But that argument is no longer relevant and completely misses the point of today’s reality. The line between creators and consumers simply doesn’t exist online anymore.

Nielsen: Tweets drive higher broadcast TV ratings for 48% of shows (VentureBeat)

Tweets drive viewers, and more tweets drive more viewers, according to a new Nielsen study released today. This is the first study ever to confirm that Twitter drives ratings, and that a spike in tweets equals a spike in viewership.
In other words, Twitter and TV have a mutually beneficial relationship.

How to Strategically Handle Negative Comments (NBC Chicago)

A study by professors at the University of Wisconsin-Madison found that people who read a neutral article about nanotechnology followed by uncivil comments were more likely to perceive risks with the technology than people who read the exact same article with civil comments appended. The alarming implication here is that the comments affect how readers understand the journalism.

NYC tech hiring bounces back in first half of 2013 (PandoDaily)

Any New York mayoral candidate would be wise to pay close attention to the tech sector — tech boosterism has been been a bright spot in Mayor Bloomberg’s candidacy. Most of the candidates have made half-hearted attempts to engage the tech community; New York techies I’ve talked to seem mixed on who they’re voting for. (Anthony Weiner said Makerbot sounded like a beer served in Williamsburg, if that’s any indication.)

Why My Optimized Landing Pages Trump Your SEO Or PPC Landing Pages Every Time! (Search Engine Land)

Landing page optimization is big business for successful PPC campaigns. Google’s weighting of where a paid ad will show and how much each click costs is factored, in part, on the quality of the landing page the ad leads to. But, on the SEO side of things, you don’t hear a lot about “landing pages.” That’s all stuff for ads, right? PPC has “landing pages,” SEO has “optimized pages,” and they tend to be worlds apart.

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