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Rallyverse Roundup: Tech Time Warp, Pinterest API, Lessons From BuzzFeed

By , on November 15, 2013 at 12:20 pm

The last Roundup of the week features some tips on hiring a social media marketer, news on Pinterest’s just-released API, and lessons on blogging from the BuzzFeed model – love ’em or hate ’em, they’re getting 40 million unique visitors a month! Also, don’t miss Wired’s look back at RCA’s Wireless Wizard from 1961. That commercial is a doozy, to say the least.

Pinterest is today, at long last, releasing its first API for developers, which will let third-party sites embed Pinterest pins, and make it easier to post content into Pinterest itself.
Nov 14, 11:45 AM

What adding an API will mean is that Pinterest is now laying the groundwork to expand that role. It will make existing pins more useful to sites and brands, and also make it easier for people to post to Pinterest. Both of these will also help Pinterest string its data together in a more actionable way.

Your new hire needs to understand the basics as well as the latest digital tools. This list of tips will help you get started.
Nov 14, 6:00 PM

But while their talents might seem mysterious, great social media marketers are really just smart marketers. Finding someone who understands the profession and the latest digital tools can be a tricky process but it’s one that’s made a little easier if you keep the following points in mind.

Yesterday we shared the news that Twitter has introduced the ability to create custom timelines.Custom timelines are a new type of timeline that you control by selecting, a la carte, the individual tweets from the accounts you want to include.
Nov 14, 11:00 AM

The ability to create custom timelines is rolling out over the next several days to TweetDeck for web, Chrome and PC, and will be coming soon to the Mac app.

Put these tips to action to generate more buzz for your own company blog.
Nov 14, 3:00 PM

The site receives an average of 40 million unique visitors a month. Yes, that many. That should be enough to make all website owners stand up and take notice. Something in the site’s formula is resonating with online visitors across nearly all demographics.

This is an epic six-minute commercial for the “greatest advance in television since color television itself”: RCA’s 1961 wireless remote control.
Nov 15, 9:30 AM

Why is the Victor TV sitting beside what appears to be a genie bottle? We have no idea. But we can say that the Wireless Wizard wasn’t magic. It’s hard science. The Victor was equipped with an amplifier that communicated with the Wizard — most likely via audio waves.

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