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Rallyverse Roundup: Straight, No Gravy

By , on December 3, 2013 at 11:51 am

OK, we’re over the first holiday hump: today, the Roundup is back to its laser-focus on content marketing and curation. Serious stuff, no gravy, no cranberry sauce. We have some tips on growing a brand’s social media reach, as well as the latest on Facebook’s news feed tweaks, the Topsy acquisition, and some insights on how Pinterest looks at its data.

Scottsdale, Arizona The best event to help agency leaders and peers gain strategic vision on an increasingly integrated media landscape. Amelia Island, FloridaAn invaluable event for Fortune 1000 brands looking to better understand the new consumer’s path to purchase. Huntington Beach, CaliforniaYour place to dive deep into the trends and spend in TV, video, and social. As we shift gears from social media 1.0 to social media 2.0, this next phase is becoming more interactive than ever before — just like the AT&T commercial where “Faster is Better,” “Bigger is Better” in marketing. Communication has moved from a ration of 1:1 to few too many, and with the power of social media, companies are enabling employees to share their voices and have true many to many conversations to communicate a company’s message, brand, and thought leadership. While opportunities for maximizing social media are rapidly evolving, so are the challenges. The most common issues overheard from companies trying to messages out — specifically through social channels — are curating quality content and growing audiences. For a majority of companies, social media efforts are assigned to a small team responsible for a single company voice. Basically this small mode of communication with the masses may maintain consistent messaging, but it can lack authenticity and a real human-to-human connection. Developing sticky content that drives people to share it with their own networks or take some other action continues to be an ongoing struggle — one that’s often lost as social marketers get caught up with trying to keep up with a set cadence for posting.
Dec 3, 11:46 AM

Yup x4: Leverage untapped networks, Get over the fear of losing control, Establish the rules for engagement, Provide quality content.

Once, the “news” on Facebook generally meant who had a baby or a birthday. But now Facebook is taking the term a lot more literally, and making itself more Twitter-like in the process by promoting real news posted by users within their feeds. Facebook acknowledged in a blog post today that it’s tweaked its news-feed algorithms to expose more links to articles from media organizations, which will be particularly evident on mobile devices. The algorithm shift is a big change to the core ingredients of Facebook, one designed to make the world’s biggest social network more relevant to current events, territory that has been staked out by the much smaller but buzzier Twitter. The announcement coincides with reports from some publishers that their referral traffic from Facebook is sharply increasing. For example, BuzzFeed reported in October that its referrals from Facebook grew 855% between September 2012 and September 2013. The algorithmic change to expose more links only began rolling out “very recently,” according to a Facebook spokeswoman. However, it could be a carrot to entice publishers to post even more content to Facebook, which it’s been urging them to do. The company’s recent announcement about massive referral increases realized by BuzzFeed, TIME and Bleacher Report also prominently featured the advice for media organizations to increase the frequency of their Facebook posting. What’s implicit in the change is Facebook striving to make its news feed more like Twitter’s stream — an invaluable source for news and analysis.
Dec 3, 10:28 AM

Facebook acknowledged in a blog post today [Monday] that it’s tweaked its news-feed algorithms to expose more links to articles from media organizations, which will be particularly evident on mobile devices.

Welcome to this morning’s edition of ” First To Know ,” a series in which we keep you in the know on what’s happening in the digital world. Today, we’re looking at three particularly interesting stories. Yahoo published its list of the top searches for 2013 , as well as its first list of the most viral blogs on Tumblr . According to a report , scientists have developed malware capable of transmitting data via inaudible sound using a computer’s internal speakers and microphone. And Apple purchased social media analytics firm Topsy for more than $200 million, according to The Wall Street Journal . Check out the video above for more on these stories. Image: Justin Sullivan/Getty Images.
Dec 3, 11:48 AM

Mashable’s video recap of some of the major media stories: Yahoo published its list of the top searches for 2013, as well as its first list of the most viral blogs on Tumblr. According to a report, scientists have developed malware capable of transmitting data via inaudible sound using a computer’s internal speakers and microphone. And Apple purchased social media analytics firm Topsy for more than $200 million, according to The Wall Street Journal.

While free online courses are helping many people learn about data science, card-carrying data scientists are still somewhat scarce at many companies. The social bookmarking and fashion-sharing phenomenon has 13 people working primarily on data science, engineering, and analysis. The company wants to make better decisions and design better products with the help of all the data it collects. There’s a lot of mystique surrounding data scientists — the sexiest job of the 21st century, according to the Harvard Business Review . But what do they actually do, what do they care about, and how do they interact with other employees?. Editor’s note: Our upcoming DataBeat/Data Science Summit , Dec. 4-Dec. 5 in Redwood City, will focus on the most compelling opportunities for businesses in the area of data science and data analytics. There are just a few seats left, so be sure to register today!. To get answers, you could look at a job description for a data scientist at Pinterest. According to one published this month , the right person for the job will “uncover business and product opportunities by efficient and actionable analysis; work with teams across all functions (growth, recommendations, spam, partnerships) to provide data expertise; build predictive models for pinner behavior and interests” and so on. Or you could just go directly to the data scientists and ask them questions, which is what we did. Andrea Burbank, officially called a search and data mining engineer; and Mohammad Shahangian, a data science and infrastructure engineer, responded to questions that we sent them over email.
Dec 3, 11:49 AM

VentureBeat interviews Andrea Burbank and Mohammad Shahangian to get the scoop on data crunching at Pinterest.

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