Skip to Content

Rallyverse Blog

Rallyverse Roundup: Start-up Survival, YouTube Content, Content Marketing in SMBs

By , on July 26, 2013 at 11:35 am

(Credit: iStockphoto, tomispin)

In today’s Rallyverse Roundup, we’re taking a look at how to get the most out of YouTube and Tumblr content, why businesses prefer Twitter over Facebook, how to keep your start-up thriving in the age of content marketing (answer: Use Rallyverse), and more. Have a great weekend!

Businesses Prefer Twitter To Social Media Rivals (MediaPost)

By some measures, Twitter appears to be pulling away as a more useful tool for brands and their search for useful marketing content. Critically, new research shows that businesses are turning to Twitter more than Facebook for real-time social content, with 93% of respondents curating social activity from Twitter compared to 89% from Facebook.

How to Create a Meaningful Tumblr Campaign (Mashable)

The success of Tumblr campaigns depends on the ability of brand marketers to make their ads and blogs as interesting as the user-generated content they’ll ultimately sit alongside. Take a tip from Marissa Mayer and aim for meaningful. Only then will your campaigns resonate with users.

Three Strategies to Help Start-ups Survive the Age of Content Marketing (The Huffington Post)

In general, small businesses are ill-equipped to deal with this new era of content marketing and consummerization. Very often, in a traditional start-up model, content generation responsibilities lie within the business development function that is also tasked with demand generation, marketing strategy, ecosystem development, etc. In today’s fast-paced environment of constant connectivity, entrepeneurs are struggling to meet the growing pressures of social media, SEO, online reputation tracking, etc. Very often, without dedicated marketing resources it can be next to impossible to sort out even basic do’s and don’ts.

How We Really Feel About Social Networks (BuzzFeed)

We’re hopelessly addicted to social media, but that doesn’t mean we have to like it. According to a new study from the American Customer Satisfaction Index, social media ranks third to last in customer satisfaction among surveyed industries, falling one notch below the notoriously reviled airline industry. Other industries that have higher satisfaction ratings than social media? Hospitals, Banks, the U.S. Postal Service, Gas Stations, and Municipal Utilities.

How to Find New YouTube Content (Mashable)

If you arrive at the YouTube’s homepage with no clear search goals in mind, it can be difficult to discover something new. The best way around this? Subscribe to several channels and find great YouTubers. But if you’re struggling to start, Mashable will guide you to finding quality video creators, no matter what your tastes.

Tags: , , , , , , ,

Categories: Industry News, Rallyverse Roundup