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Rallyverse Roundup: Social Media Fools, Retail Social Network, Theft Protection

By , on November 19, 2013 at 11:48 am

Today’s Rallyverse Roundup features some tips on how to protect your business ideas from theft, mildly alarming statistics on how much social media really plays into consumers’ purchasing decisions, and news on LinkedIn’s news Showcase Pages that will segment and display content for specific audiences for companies. Plus, for the retail-minded, there’s a look at a booming new social network for shopping that’s been a monster success for Urban Outfitters and other retailers.

LinkedIn is in the process of creating new features for its professional social network for companies to not only improve engagement with customers, but also convert them into potential hires.
The Next Web
Nov 19, 9:00 AM

Starting today, LinkedIn announced Showcase Pages that will segment and display content for specific audiences for companies. Moreover, a new recruitment tool has been developed called Talent Updates letting companies share status that are targeted to specific individuals to keep their business top-of-mind.

As a business grows, pitching becomes increasingly important. As the business seeks investors, new clients, or even new employees, a business owner must repeatedly reveal details about the company to others.
Forbes
Nov 18, 10:49 AM

One of the best ways to secure your idea is to only reveal what is absolutely necessary. If you’re pitching an idea to a potential client, give only the details necessary to convey the idea.

Who owns social media inside your organization?  Stop all raising your hands at once.  You know you are all raising your hands.  Whether you are a marketer, a insights maven, run customer service or own public relations, you all think you own it.  And those in “digital” are smirking now too.  You think I forgot […]
Social Media Explorer
Nov 19, 6:00 AM

If you attach digital to your title you still sit under one of what I call the big four; you just have some experience in the nebulous digital world. I am not saying those with digital expertise are not experts; I am simply challenging you to recognize you are a focus and not a true function.

Wanelo is a booming social platform for shopping that’s catching the eye of retailers from Urban Outfitters to Nordstrom to Abercrombie & Fitch.
BuzzFeed
Nov 19, 11:25 AM

Can you guess what social network Urban Outfitters has the most followers on? It’s not Facebook, Pinterest or Twitter — it’s something called Wanelo.

Social media has been heavily hyped as a platform for driving product information and intent to purchase, but a new study has (once again) revealed the disconnect between what marketers think has value, as opposed to how these mediums are rated by the end consumer.
AllTwitter
Nov 18, 5:00 PM

In their report, The Marketer’s Playbook: Aligning market strategies with consumer expectations, x+1 and Research Now asked U.S. consumers how they value marketing channels for influencing purchase decisions, and discovered that email was favoured by 25 percent of respondents, finishing well ahead of personalised web experiences (16 percent).

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