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Rallyverse Roundup: Facebook Video Ads, When Beyonce’s Album Blew Up The Web

By , on December 17, 2013 at 11:54 am

In today’s Rallyverse Roundup looks to the future with the beginning of Facebook’s dive into video advertising, thoughts on why wearable tech may become more prevalent than many expect, and content strategies to consider in 2014. And just for kicks, make sure to take a look at what happened to the Twittersphere right when the Beyonce album dropped last week. It just might blow your mind.

Facebook has announced a limited test of its new video ad system.
paidContent
Dec 17, 12:51 AM

After months of exploring embedded videos in the newsfeed, Facebook has announced that it will be testing “promoted videos” to its user base, starting with a trailer for the March movie Divergent. This announcement comes in the wake of a Wall Street Journal report that asserted the company would be selling video ads this week.

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Entrepreneur
Dec 17, 10:51 AM

Your content strategy is something that, whether you know it or not, influences both your web traffic and social media presence. Professional content strategists build narratives for companies through search engine optimization, powerful content and ensuring that the brand voice stays consistent across all platforms.

A new device revolution is at hand: Just as mobile phones and tablets displaced the once-dominant PC, so wearable devices are poised to push smartphones aside.
Wired
Dec 17, 6:30 AM

In purely technological terms, the wearable revolution could take shape much faster than the mobile revolution that preceded it. Thanks to what former WIRED editor in chief Chris Anderson has called the “peace dividend of the smartphone wars,” sensors and chip sets are cheaper now than ever, making it easier for small companies to incorporate sophisticated hardware into wearable devices.

Oh my. The tweets!
BuzzFeed
Dec 17, 10:25 AM

What you see here is a normal Thursday night on Twitter as far as “Beyonce” mentions. Then comes 12 AM, EST. The moment the album dropped, unannounced.

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