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Rallyverse Roundup: Sayonara Journalists, Broken Google Alerts

By , on September 27, 2013 at 12:46 pm

The last Rallyverse Roundup of the week includes some thoughts on why brands may be indifferent to journalists in the near future, some new updates to Facebook, and what exactly has been going on with Google Alerts. Hope you have a beautiful fall weekend!

Sayonara, journalists. Pretty soon brands won’t need you (PandoDaily)

Journalists pay heed – your next career could be as managing editor of a brand’s community. That’s right. Brands, which inspire everything from love to hate, inspire consumers to talk to them through the web’s multi-dimensional system, making the conversation – and not the advertising – the most important thing a brand must negotiate and nurture. Brands gather communities around them. And where there are communities, there is a need for truth. And truth makes the best stories.

Facebook Finally Lets You Edit Posts After Publishing (Lifehacker)

One of the worst things about posting to Facebook is that once you hit publish, all of your typos and any other errors are set in stone. Your only option—before today—was to delete the post and repost it. Now, Facebook is rolling out the ability to edit your posts after they’ve been published. Most people agree the move is long overdue. You’ve been able to edit comments for over a year now, but the option to edit posts has been restricted to certain pages, and even then, only photo posts.

The 10 commandments of social sharing and driving traffic to your website (The Next Web)

You have a great product, idea or service. You’ve invested in putting together a solid website. Social media marketing is important, so you have Twitter, Facebook and LinkedIn accounts – maybe even a Tumblr account too. You know social sharing is a key element of success online, but you want the results of your efforts to improve. Follow these ten guidelines to use those social media channels to engage with customers and draw traffic like never before.

Facebook Starts Up Its Mobile Ad Network Again, Focuses On Improved Targeting (TechCrunch)

After a nine-month pause, Facebook is taking its mobile ad network out for another spin. “We’re running a second test to show Facebook ads off Facebook in mobile ads and on mobile sites. Our goal is to improve the relevancy of the ads people see. Since this is a test, we don’t have additional details to share,” a Facebook representative told TechCrunch. Facebook first launched its mobile ad network in September 2012, but stopped three months later. The company told us at the time that the initial run was a test to see how the network would perform and whether or not people would find the ads relevant.

What’s Wrong With Google Alerts? (BuzzFeed)

Google Alerts, which sends automatic notifications based off keywords, seems to be broken. Almost universally, users have complained that the emails come less often and usually contain fewer links. Google has refused to shed light on the decline. Today, a Google spokesperson told BuzzFeed, “We’re always working to improve our products — we’ll continue making updates to Google Alerts to make it more useful for people.” In other words, a polite non-answer. In light of the Google Reader shutdown, it’s fair to ask: Is Alerts doomed? Will the death be quick or slow? And if it is in decline, when did this start happening, and why?

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