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Rallyverse Roundup: Resume Robots, Cyber Monday, 10 Things To Never Share

By , on November 11, 2013 at 11:33 am

In today’s Rallyverse Roundup, Mashable has a fascinating infographic on what the robots examining your resume are looking for, Entrepreneur explains why a Cyber Monday strategy is crucial for every business, TechCrunch digs deep on YouTube’s strange new comments system, and PR Daily runs through the 10 things you should never share on social media. Most are obvious, but given all the Twitter blunders that make the news, some things are worth repeating…over and over and over again.

It’s important to stand out with an impressive resume, but who, or what , should you be trying to impress? Most big companies use applicant tracking system (ATS) software to sift through online resume submissions. It’s mainly used as an initial screening tool to analyze titles, dates and descriptions from resumes to evaluate a candidate’s depth of experience (or rather, to see whether it’s fit for human eyes). See also: 7 Interactive Resumes That Shame Your Paper Version Our friends at HireRight put together a handy infographic about what you should be doing — and, more importantly, what you should definitely not be doing — to make your resume as robot-friendly as possible Read more… More about Software , Features , Business , Hiring , and Resumes
Mashable
Nov 11, 7:02 AM

Do use keywords, or adjectives that describe your work ethic (conscious, driven, consciously driven, etc.) and stick to web-standard fonts like Arial or Tahoma. Do not use abbreviations or graphics, tables and headers/footers.

The biggest e-commerce shopping day of the year is fast approaching. Now is the time to create a strategy for your business. Here’s how.
Entrepreneur
Nov 11, 10:00 PM

The largest e-commerce shopping day of the year can be leveraged for any brand, big or small. This is a chance to connect with your customers in a different kind of way. That’s why it’s important to have a strategy.

I sat down to write up the new YouTube comment system earlier this week, and before I finished the article, I had deleted my Google account — my real one, not the joke one that you acquire during the YouTube signup process. The labyrinth of settings and accounts involved struck me as so absurd, and the process so hostile to comprehension, that they needed to be described as they might have been experienced by an ordinary user, and not from the more meta perspective of a tech writer or web designer.
TechCrunch
Nov 10, 11:00 AM

I heard there’s a new system. I’ll sign up for an account! Probably I can just click the comment field to — Oh. It wouldn’t have let me comment on the field even though my face was next to it, huh? Weird. Instead, it wants to know whether I want to use my Google+ account with my real name or “create a new channel.”

A recent study by Google and CEB’s Marketing Leadership Council tested the common assumption that while consumers’ purchasing decisions are driven by emotions, business purchasing is driven by calculations of business value. “Surprisingly,” they found out that “on average, B2B customers are significantly more emotionally connected to their vendors and service providers than consumers.”
Forbes
Nov 11, 9:00 AM

It seems to me that business-to-business marketing (and maybe any type of marketing) is in search of a new identity. Like other “overhead” functions today, it is pressured to justify its existence by contributing to revenues rather than costs. Is it destined to become an extension of the sales organization?

You would think most people know not to post pictures of their credit cards, or to announce they’re going on vacation. Apparently not.
PR Daily
Nov 10, 12:00 PM

I know you’re proud of your new VISA card branded with the Toronto Maple Leafs logo, but showing it off on Instagram is like asking for identity theft.

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