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Rallyverse Roundup: More World Cup Marketing Stories, Because John Brooks

By , on June 17, 2014 at 10:43 am

Have you recovered from last night’s USA-Ghana game yet? We’re not sure we have. So forgive us for another World-Cup-themed Roundup, where we’re talking World Cup newsjacking, Twitter fails, Google doodles and a fantastic World Cup selfie.

As we’ve spent the past couple days talking about the World Cup pretty much non-stop around these parts, we’re just going to politely note that there is nothing at all wrong with discussing a very relevant event. Nothing at all.

Ohjeez. A giraffe? Because, what? Ghana is in Africa and your kid likes the Lion King or something? C’mon, folks. You’re better than this.

The World Cup was always going to be a tricky assignment for social media account managers. With patriotism running wild and a host of competitors who aren’t always in the news, it was only a matter of time before a major corporation got carried away and tweeted something ignorant and/or insensitive. It looks like Delta Air Lines is the first U.S. brand to score a viral Twitter flub at this year’s tournament, after it celebrated the United States’ thrilling 2-1 victory over Ghana last night by posting this unfortunate photo, which has since been deleted: The tweet shows the Statue of Liberty to represent the United States’ promise of freedom to all who come here and a giraffe to represent Ghana’s, uh, being a country in Africa? Unfortunately for Delta, giraffes do not actually live in Ghana, and plenty of users, including the New York Times’ Binyamin Appelbaum and SB Nation’s Spencer Hall, chimed in to let them know: You get to Ghana and @delta has sent your luggage to some country that actually has giraffes… https://t.co/5JpJMkYf8F Binyamin Appelbaum (@BCAppelbaum) June 17, 2014 . @delta Ghana’s really more well known for their Clymene Dolphins than giraffes, but that’s just me checking Wikipedia for three seconds TEDDY GOOALSEVELT (@edsbs) June 17, 2014 And this is why people think all Americans are ignorant. Way to go @Delta pic.twitter.com/7MlBDoBt6y nicole p. (@nicolecp_15) June 17, 2014 Delta later apologized, but its initial apology tweet (since deleted) included a typo. Go home Delta. Even your apology is drunk. #Precious pic.twitter.com/K5x8kgv0Zf Kelly Mosier (@kmosier42) June 17, 2014 Here we go: We’re sorry for our choice of photo in our previous tweet. Best of luck to all teams. Delta (@Delta) June 17, 2014 At the end of the day, Delta might have been best off sticking with its earlier soccer tweet of the world “goal” and a soccer ball drawn on a Delta cocktail napkin: Go #USA ! #USAvGHA #USMNT pic.twitter.com/55sNXBmL1d Delta (@Delta) June 16, 2014 SEE ALSO: The 15 Worst Corporate Logo Fails Of All Time Join the conversation about this story
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We’ve been loving the Google doodles over the past week, and we agree there are some good marketing lessons there, especially this one: “Relevance trumps, every time.”

Google has upped its Doodle style quotient for the 2014 FIFA World Cup. Its experiment to put up “live doodles” to reflect the daily happenings has kicked off to a rollicking start with its on-spot doodlers dishing out some fine doodles for the first…
Design

I mean, if you’re going to do a selfie, why not be the World Cup trophy?

An artist has painstakingly transformed herself into the famous World Cup trophy. Emma Allen covered herself in gold body paint at her home in south London.
itv.com

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