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Rallyverse Roundup: LinkedIn Groups, Monetizing Instagram

By , on August 22, 2013 at 12:15 pm

In today’s Rallyverse Roundup, we’re taking a look at the overhaul of LinkedIn Groups, the monetization of Instagram, and why we have such short attention spans.

LinkedIn Groups get a fresh new look (The Next Web)

LinkedIn is continuing its design overhaul as it moves through each of the professional social network products. Today, the company has launched a redone LinkedIn Groups, giving it a major redesign with a “beautiful new look and feel”. The new Groups product should offer a bit more interactivity for members and appears to be more inviting than the rather stale version that was on the site before.

Social Curation: Monetizing Instagram One Hashtag At A Time (ADOTAS)

With over 130 million users, the Facebook owned photo sharing app, Instagram is being utilized by 67% of top brands. Marketers have been swift to realize the potential impact of Instagram by quickly integrating it into their offsite social strategies. Yet, the golden question remains: Can Instagram generate ROI, and is it possible for the popular photo sharing application to be monetized, or are we all just wasting our time on yet another social network distraction?

Now anyone can embed public Facebook posts, as video and mobile support is added (The Next Web)

Facebook announced today that it’s rolling out its embedded posts feature to all of its users. The move comes less than a month after the social networking company revealed its new feature, but said it would only be available to select publishers, specifically Huffington Post, Mashable, CNN, and Bleacher Report.

Why Content Marketing is Just One Small Part of Inbound Marketing (Adrants)

As HubSpot hosts its INBOUND conference this week, inbound marketing is taking center stage. Though as big and as popular as this conference — and its focus, inbound marketing — has become, there still seems to be a debate over whether or not the term inbound marketing is the same as another term used to describe a similar process, content marketing.

Instagram, Vine and Marketing to Our Short Attention Spans (Social Media Today)

The advent of social media, mixed with the accessibility of technology which allows us to create content easily, has caused our world to become increasingly noisy. With an audience already overwhelmed , where does that leave brands and their marketing efforts? The louder the noise, the harder it is to hear one specific message.

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Categories: Rallyverse Roundup