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Rallyverse Roundup: Guess The One Social Network Women Don’t Dominate

By , on March 5, 2014 at 10:45 am

In today’s Roundup, we’re talking about gender splits on social networks, give you the pitch for why you should overinvest in fancy content marketing before giving you the counterpoint on why lean content marketing can work for you, and finishing up with a selfie to top even Ellen’s.

Fewer men use fewer social media networks for fewer reasons, a new infographic shows.
Top News
Mar 5, 7:59 AM

Women Dominate Every Social Media Network — Except One. Guess which it is? We’ll give you a hint: it’s not Pinterest. We’ll let you take it from there. Good luck!

Marketing Land Why Spending Big On Extraordinary Content Marketing Is A Good Bet Marketing Land There is more to ranking for your target keywords than just writing great blog posts and then hoping you will eventually rank for what you want to. Many marketers that have found great success by spending thousands of dollars creating exclusive tools …
marketingland.com
Mar 5, 7:13 AM

Is Spending Big On Extraordinary Content Marketing Worth It? While you might worry about devoting a lot of your budget to a standout piece of marketing, if it hits, the benefits can be worth it, and you can milk that single piece of content for months and months. Note that extraordinary content marketing doesn’t mean long-form content — it means impactful content.

What is lean content? Here are the 10 key elements of lean content and 5 lean content benefits to help you reduce your content marketing budget. The post The 5 Benefits of Lean Content appeared first on Heidi Cohen .
Heidi Cohen
Mar 5, 7:00 AM

Consider it a healthy corollary to the last post: can you make content marketing work on a small budget? We think the answer is a resounding yes (but hey, that’s what we do). Heidi Cohen has some great tips here for making a lean content strategy work for you and your business.

Danish fighter pilot decides to take a ‘selfie’ at the moment he fires a missile
telegraph.feedsportal.com
Mar 4, 11:02 PM

Kind of puts Ellen in perspective, amirite? Still, it could use slightly more Jennifer Lawrence.

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