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Rallyverse Roundup: Graph Search, Content Marketing Fails, End of the World

By , on August 7, 2013 at 11:10 am

In today’s Rallyverse Roundup, we’re taking a look at ways to find the perfect domain name for your business, how Facebook’s engineering really works, and whether Twitter really is the end of the civilized world.

Facebook Graph Search Out For All U.S. English Users, Hiding Timeline Search By Name Setting Dies Today (TechCrunch)

Facebook’s Graph Search, the tool that lets you search in plain language across information shared by friends and anyone on Facebook to find stuff like “People who live in my city from my hometown,” or “Friends of friends who like Paula Dean,” or whatever other weird and terrible combination you can dream up, is now available to all users on the platform with U.S. English set as their default language.

A Peek Inside Facebook’s Engineering Clockwork (BuzzFeed)

The updates to News Feed — detailed in a new blog and a meeting at Facebook’s headquarters, which were both designed to offer a greater level of transparency to how Facebook makes changes to one of its most important products — come at a time when Facebook has faced some scrutiny in the press regarding how its News Feed operates. The process for building those updates, revealed today, is basically a distilled version of the hacker ethos that happens at Facebook

How content marketing fails (The Guardian)

There’s a maddeningly simplistic idea floating around the content marketing space; it goes like this: take any one of dozens of business challenges, then apply content marketing strategy. The result? Frothy success. Here, a content marketing strategy looks like a remarkable black box that turns any problem into a win.

5 steps to help you find a perfect, affordable domain name (The Next Web)

Finding a good domain name takes some work, but if you do well it will be something you will base and build your company on. You are stuck with this name for the rest of your life. Isn’t that worth some time and effort? You will be wearing shirts with your logo and name on it and one day it will be the basis for your NASDAQ ticker symbol.

As Twitter seeks to become a global town square, others call it the ‘end of the civilized world’ (The Next Web)

There’s no discounting the impact that Twitter is having on the way we communicate with one another. On Wednesday, cable news network CNBC will air a one-hour special called #TwitterRevolution that showcases how this microblogging platform has grown up in the past seven years to effectively become a global community. But it’s not all praise for the company, as some question whether the service is opening up a pandora’s box of trouble that could lead to the proverbial ‘end of the civilized world.’

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