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Rallyverse Roundup: Fortune 500 Heart Social Media

By , on July 31, 2013 at 11:30 am

In today’s Rallyverse Roundup, we get a look at the Fortune 500’s approach to social media, updates on new features and advertising options on Facebook, and Twitter’s response to a petition to improve its abuse reporting process.

Facebook Said to Plan to Sell TV-Style Ads for $2.5M Each (Bloomberg)

The world’s largest social-networking site, which has 1.15 billion members, expects to start offering 15-second spots to advertisers later this year, according to the people, who asked not to be named because the plans aren’t public. Facebook rose above the $38 initial public offering price in early trading.

Facebook is testing a News Feed filter across its Web and mobile apps called ‘On This Day’ which – as is probably pretty self-explanatory – shows a list of content and status updates published on the social network exactly a year ago. For a number of users with the most recent Facebook design on the Web, the option is available by hitting the downward arrow underneath the News Feed categories in the top right-hand corner of the page.

Twitter says Android & Web will get ‘report tweet’ button (VentureBeat)

After a petition brought over 66,000 people to Twitter’s virtual doorstep, the company says it will be expanding its abuse reporting processes. The company’s UK-arm explained in a blog post titled “We hear you,” that it already rolled out a way to report individual tweets from the tweet itself three weeks ago. This feature, however, is only available on the social network’s iOS apps. Twitter promises to add the option to its Android and Web presences, though no time table for this release was given.

Fortune 500 Companies Are Bullish On Social Media (And Twitter Most Of All) (AllTwitter)

This infographic from The University Of Massachusetts Dartmouth Center for Marketing Research(PDF) takes a closer look at why Fortune 500 companies are bullish on social media.

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Categories: Infographic, Rallyverse Roundup