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Rallyverse Roundup: Forcing Facebook, Those People at Conferences

By , on August 5, 2013 at 11:33 am

Hope you enjoyed that beautiful August weekend as much as we did! In this Rallyverse Roundup, we’re reading about some common messaging mistakes made by marketers, a cool new update from LinkedIn, and just who those people are that you always see at conferences.

5 Common Brand Messaging Mistakes by Marketers (Mashable)

Messaging is an important part of branding. Your marketing messages must capture your audience’s attention and compel them to action, whether they’re shopping in the store, browsing on your web site or recommending your product to a friend. And yet even the most seasoned marketers sometimes struggle to develop effective messaging.

How to “Force” Facebook to Show the RIGHT People Consistently in Your Feed (Social Media Today)

Lifehacking is the process of using “hacks” (tricks) to make your life more efficient. So today we’re going to do a little Facebook “hacking” to make the news feed be a little better behaved! Recently, during a rather serious time, a regular reader of mine complained that Facebook did not show an important message from my Page, when it would have been useful!

LinkedIn now lets users apply for jobs from its mobile apps (The Next Web)

Today, LinkedIn released an update for its iOS and Android app that makes it possible to apply for open jobs right from the mobile device. Adding this feature comes as LinkedIn says “over 30 percent of members who view jobs” on the social network come from mobile devices.

10 types of people you meet at conferences (PandoDaily)

You open your eyes. You’re in a giant tungsten-lit room filled with people. A slight air-conditioned breeze disturbs the lanyard around your neck, as you scan the room for a familiar face. Nothing. All strangers. Probably founders or co-founders, or rock-star developers with Red Bull running through their veins. Whoever they are, they’re much more important than you.

Curation By Connection Encourages “Average Experts” To Tame The Web (Forbes)

The power of the web is a hot topic for business journals and Internet startups, notably its ability to turn a simple idea into a powerful force by leveraging existing social interactions and letting people share what’s important to them. No longer do we rely on a few experts and advertisers to dole out information according to their own priorities, and passively consume that information. On the contrary, content can be created and curated by literally thousands of ‘average’ people with above average interest and insight, and spread across huge aggregations of likeminded people.


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