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Rallyverse Roundup: Facebook Versus YouTube Curation

By , on January 21, 2014 at 1:10 pm

In today’s Roundup, we’re talking about what Facebook News Feed changes mean to publishers, and how it compares to YouTube, brands experimenting on Jelly, the case against navigation bars in your web design, and a deep, deep, deep philosophical question about the future of ┬ánewspapers.

The Major Problem With Facebook’s News Feed. Derek Muller, the curator of science video blog Veritasium , has a pretty large following across a number of social media channels: 21,000 Twitter followers, more than 1 million YouTube subscribers, and118,000 Facebook fans. But unlike Twitter and YouTubewhere his content is not filteredhis Facebook fans who have “liked” his page only ever see a fraction of what he posts. “The problem with Facebook is that it’s keeping things from you,” says Muller in a new video .”You don’t see most of what’s posted by your friends or the pages you follow.”. Muller is among many page owners who have seen the reach of their pages wane over time. Edge Rank Checker recently analyzed roughly 1,000 different Facebook pages and found another drop in December of the number of people seeing posts, noting that “the News Feed continues to be a more challenging place to get your content displayed.”. With so many posts being shared throughout the day on Facebook, Muller says that “clearly some filtering is required. The problem is Facebook is using its filtering power in order to make money.”. Facebook has repeatedly denied any allegations of “throttling” certain posts or “gaming” its news feed against certain pages.”Where he does have a point is that even in the competition for organic news .
Jan 21, 1:00 PM

More on recent changes to the News Feed, including some interesting comparisons to YouTube. That is, on Facebook you post content and pay for reach; on YouTube, you post content and get paid if you earn your reach.

Its more of a business brand than a consumer company, but the stock photo service is arguably making better use of Jelly than the companies above and actually asking a vaguely interesting question. The problem, though, is we have no way to find out the answer. Or a bunch of pencils with no lead?.
Jan 21, 1:02 PM

Ruh-roh. Looks like brands are taking to Jelly. Which is exciting and energizing and also more work for everyone.

If youre anything like me, you spend a lot of time studying other designers work. I like to look at projects for the experience and the interactions created for the users. Obviously, as more techniques come about, the changes in web design take place and newer, better things arrive. Weve experienced the life of the splash page, the introduction header, parallax scrolling and so many other things that have affected the web experience. However, those things were mainly aesthetic and didnt really change the way we create websites. Lately, Ive been thumbing through some websites and have seen a new change. One I think I like, but am not sure. A change that I could see really reinventing the way we even think about designing websites. It would cause us to be smarter and think more intuitively about our audience. And that couldnt be a bad thing.
Jan 21, 1:04 PM

I’m always charmed when someone takes the time to challenge the presence of things I’d long since grown too accustomed to. As in, does the web still need navigation bars?

The New York Timeshas released its list of most-visited stories of 2013 . As The Atlanticsbusiness editor Derek Thompson noted , they include four breaking news articles, one of which was a map; three health stories; a long narrative about poverty in New York; and two celebrity op-eds. What interests me most about the list, though, is what’s at the number one spot: A news interactive made by Josh Katz and Wilson Andrews called How Yall, Youse, and You Guys Talk . It was one of many stories that news organizations published about dialect this yearThe Atlantic made a video! all inspired by a North Carolina State University dialect quiz , but it was, for theTimes,the most-visited thing. A news app, a piece of software about the news made by in-house developers, generated more clicks than any article. And it did this in atinyamount of time: The app only came out on December 21, 2013. That means thatin the 11 days it was online in 2013, it generated more visits than any other piece. Ill repeat: It took a news app only 11 days to beat every other story theTimespublished in 2013. I cant help but compare How Yall to The Scientific 7-Minute Workout , a straight health article that was the papers sixth most-popular article.
Jan 21, 10:12 AM

So what happens when a major newspaper’s most popular article of 2013 wasn’t an article? Want a hint as to what it actually was? The answer is sandwich related.

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