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Rallyverse Roundup: Don’t Fire The Tweeter, Tech Bubble Alert, Increase Engagement By 324%

By , on December 16, 2013 at 1:00 pm

Hope you all enjoyed the weekend! We’re looking forward to 2014 with some reality checks about popular media predictions, rumblings about a new tech bubble, ways to increase your Twitter engagement by 324% (!), and a lesson to maybe think twice before you can your business’ social media guy/girl. It may immediately come back to haunt you.

Will real-time marketing actually get better in 2014? What about brands realizing that TV isn’t what it used to be? Brand execs weigh in and give the more common predictions a reality check. The post Brands Reality Check Predictions for Media in 2014 appeared first on Digiday .
Digiday
Dec 16, 12:01 AM

From real-time marketing actually getting better to brands figuring out storytelling — see why these predictions need a reality check.

Image-based messaging is in vogue right now. Snapchat just raised a further $50 million to scale its rapidly-growing business, Twitter added support for photos to Direct Messages — the first… Keep reading →
The Next Web
Dec 16, 3:21 AM

With Instagram Direct, Facebook looks to be focused on creating a competitor to Snapchat — which it reportedly tried to buy for $3 billion last month — but we shouldn’t forget the progress it is making in the text-based chat app space with Facebook Messenger.

The number of startups in the billion-dollar club jumped by two-thirds this year. But exuberance isn’t always irrational.
Wired
Dec 16, 6:30 AM

Next year, if the market decides that all those billions were based on fantasies that will never come true, as happened during the great NASDAQ crash that hit in March 2000, the fallout could be ugly. The hit would especially affect the San Francisco Bay area, where the vast majority of these companies are based.

Want to increase your engagement rates on Twitter? How does a 324 percent boost sound? Not bad, huh. Sounds impossible though, right? Actually, when you break it down, raising your engagement rates on Twitter is actually pretty straightforward. Here’s what you need to do. continued… New Career Opportunities Daily: The best jobs in media .
AllTwitter
Dec 16, 7:00 AM

This infographic from Quicksprout has an absolute wealth of statistics and tips on how to generate a better ROI on Twitter – implement some of these suggestions into your strategy and watch those engagement rates climb.

Whatever the legal status of Knight’s use of the Twitter account, and whatever the Plough’s reasons for dispensing with his services, there seems to be a fairly obvious lesson here for any business.
Quartz
Dec 15, 8:02 PM

Meet Jim Knight. He is—or was—the chef at The Plough, a pub in the bucolic English village of Great Haseley, Oxfordshire (not to be confused with The Plough in Langford, Bedfordshire, which has a similar Twitter handle). Earlier today, he was apparently informed that his services were no longer required.

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Categories: Rallyverse Roundup