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Rallyverse Roundup: Content Trends To Watch, Stop Wasting Your Life

By , on August 26, 2013 at 11:37 am


(Credit: TechCrunch)

In today’s Rallyverse Roundup, we’re looking at content marketing trends to watch in the months ahead (all of which, ahem, can be helped with Rallyverse), essential tips and tricks for using Skype, and how to help remember that you may be wasting your life on the Internet.

Six content marketing trends to watch this year (Econsultancy)

The importance of Content Marketing across business sectors and organizations of all sizes continues to grow year over year. When we surveyed marketers in October in association with Outbrain we found 90% of respondents believing that it will become more important over the next 12 months.

Content Curation & SEO: A Bad Match? (Search Engine Watch)

Many publishers continue to seek cheap and easy ways to publish lots of pages and get them up with a goal of bringing in incremental search traffic. One method many people look at is content curation. However, content curation could be a very risky practice for you. There may be a role for curated content on your site, but there is a chance that you should be placing noindex tags on those pages.

9 Crucial Tips and Tricks For Skype (Mashable)

Here at Mashable we use Skype on a daily basis. It’s part of a suite of essential online tools that keep us connected to our friends, families and colleagues. As regular users, we’ve picked up a few handy tips and tricks we thought we’d share with you. From customizing Skype sounds to setting up a called ID, we think you’ll find our selection useful.

The Cumulative Effect of Content Marketing (Sound Idea)

The main difference between traditional advertising and content marketing is that the budget spent on traditional advertising is lost fairly soon after the campaign ends. The effect that traditional advertising has on consumers is temporary, if there is any effect at all – print adverts are seen and, in most cases, forgotten, television ads are simply fast forwarded and commuters pay more attention to the road than they do to billboards.

 “You Should Probably” Reminds You To Stop Wasting Your Life On The Internet (TechCrunch)

We all have our e-vices. Those sites that you catch yourself browsing with a half-focused gaze. The ones that nibble away at your time and leave you wondering what the hell you did all day, and how you ended up with page after page of purple links but not one thing scratched off your to-do list. For some, it’s Hacker News. For others, it’s metafilter or Facebook. Hell, for some, it’s probably TechCrunch. For me, it’s Reddit. “You Should Probably” is a Firefox extension that tries to wean you off those sites by nagging at you with better uses for your time.


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Categories: Rallyverse Roundup