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Rallyverse Roundup: CEOs Do Social Media, Finding Your Niche, Google Does Rubik’s Cube

By , on May 19, 2014 at 1:27 pm

In today’s Roundup we’re extolling the virtues of CEOs who are engaged on social media, flipping through a top-ten list for inbound marketing, reflecting on the importance of creating an audience of hardcore enthusiasts, and wasting way too much time with the Google doodle celebrating the Rubik’s cube.

Yup, we all know that certain CEOs have a magic touch when it comes to engaging fans on social media. What we didn’t realize was how impactful that really was: “82% believe a CEO’s engagement on social media enhances their reputation as forward-thinking trend-setting leaders.”

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Using Twitter for customer engagement and brand-building is a no-brainer, but so many major CEOs are still not using the tool to their advantage. Here…

Sure, it’s a bit of a listicle, but it’s not a bad one, and we tend to heartily agree with statements like the following: “Automation of Certain Tactics Allows Marketers to Focus on Newer Tasks Like Blogging.” That is, as with all things, content marketers can use tools to automate a subset of their tasks and focus on what human beings do best: evaluate information and make decisions.

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Top 10 Insights On Effectively Using Content Marketing For Your Business Business 2 Community Are you wondering if content marketing will work for your business? Do people in your industry read blogs? Do they engage in social media? In 2013, HubSpot surveyed just over 3,300 marketers from around the world to gain valuable insights into the … It’s time to bring accountability to content marketing Cream (blog) Data: the content marketing silver bullet Winning the content revolution Business Standard all 4 news articles

Is it true that all you really need to make it in this world is one thousand very very devoted fans? Even if it isn’t, we’re willing to listen to suggestions about focusing your efforts on a segment of customers who matter to you instead of assuming the entire world is your market: “Rather than looking to attract everyone within your marketplace, focus on those who matter, who rely on you for guidance and whom we trust.”

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If we can convert a defined number of prospects to customers, we can focus on who matters and forget the tyre kickers and make a success. Our goals as businesses (and people) is to build a living and maintain growth within niche market. Im now going…
Big Ideas & Innovation

Beware: completely cool timesuck ahead! You’ve been warned.

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Update: If youve had some fun with the Rubiks Cube on Googles homepage, you should venture to the Chrome Cube Lab next. The site explains some of the technology running the virtual incarnation, as well as access to the relevant code and links to some whacky user-generated experiments. I cant wait to see people learn about three-dimensional objects through their browsers and to test the limits of what is possible when the Cube gets re-jigged using cutting edge web technologies, Professor Ern Rubik said. Cube on! The Rubiks Cube is an iconic combination puzzle that tests your skill and patience… This story continues at The Next Web
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