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Rallyverse Roundup: Brands Can Win At Content

By , on March 7, 2014 at 5:17 pm

In today’s Roundup, we’ve got five great examples of how brands can win at content, tips on collaborating with artists on content marketing projects, hilarious videos from social recruiting, and Vine magic tricks. Happy weekend!

Creating relevant and intriguing content is not an easy task, but brands have little choice as they fight for consumers short attention spans. With the Digiday Content Marketing Awards accepting submissions for one more week, we thought wed review the latest trends in brand content, from the downright funny to the controversial. Check out our round-up [] The post 5 ways brands are winning at content appeared first on Digiday .
Digiday
Mar 7, 12:00 AM

Fortune is favoring the bold in these 5 examples of how brands are winning at content. The on thing they all seem to have in common? They’re willing to push outside of where you might imagine their comfort zones are, and they’re doing it with a sense of humor.

Photographer Thomas Hawk discusses how brands can collaborate with professional artists to generate authentic content and why some companies still manage to flub it. Find out more about the artist’s perspective on collaborating on content creation.
Content Marketing Institute
Mar 7, 6:00 AM

How should brands approach collaboration with artists? Check out this lengthy interview with photographer Thomas Hawk, who has some good recommendations for how brands should work with folks like him. What’s he most interested in? Not necessarily money: “If you can provide me access to create interesting content, I’m all for it.”

We know recruiters are a humorous bunch, but when it comes to talent brand, they can do a pretty good job of hiding it. Most companies think that using humor in their employer branding efforts is risky and hard to pull off. Vanilla recruiting strategies are the norm: at least they usually dont cause controversy or get people angry. Humor on the other hand However, we combed through the internet and found that recruiting rebels and risk-takers do exist. Check out the seven excellent examples we selected below. They make a great case for how showing off your brand in []
Talent Blog
Mar 6, 8:00 PM

Yes, yes, and yes: More Edge, Less Vanilla in 7 Hilarious Employer Branding Videos. These are a ton of fun, and allow employers and brands to express themselves in a way that shows the actual character of the place you’ll be working. Cool by us.

HBO’s hit new show has catapulted a 100-year-old short-story collection onto the bestseller lists. A collection of strange art nouveau stories by American author Robert W. Chambers, The King in Yellow has gone virtually unread for most of the past century. The first half of the book is made up of four supernatural weird tales that are unrelated to one another except by one strange link: a fictional play, also called The King in Yellow , which drives anyone who reads it past the first act completely insane. Read Full Story
Co.Design
Mar 6, 8:00 PM

The Book That Lies Behind The Success Of HBO’s “True Detective.” TIME IS A FLAT CIRCLE. See you Sunday, Rust. We miss you already.

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Categories: Rallyverse Roundup